FastStats Cascade™
Campaign management
- FastStats Cascade is a specialist module within FastStats Discoverer and FastStats WebLink designed to co-ordinate and manage multiple users and their direct marketing campaigns.
- Highly targeted segments that have been created using FastStats can now be used to plan, budget and analyse your next DM campaign in a seamless and measurable fashion.
- Whether you are handling numerous mailing pieces across highly targeted customer segments or large volume mailings to your prospect base, Cascade makes even the most complex DM strategies simple to implement.
Watch our FastStats flash movies now!
- Using FastStats Cascade you can:
» Co-ordinate direct marketing campaigns
» Output data for your fulfilment house
» Upload data directly to email and SMS broadcasting providers
» Set budgets
» Add seeds for delivery tracking
» Exclude MPS, TPS, CTPS & FPS records
» Assign key codes
» Limit to one person per household
» Measure uplift using control groups
» Calculate return on investment
» Co-ordinate campaigns across marketing departments
» Deduplicate across promotions
» Schedule promotions to run on a specific date, time or frequency
|
|