FastStats Modelling™
Customer Profiling Software & Data Modelling
- The modelling module within FastStats Discoverer and FastStats WebLink uses market penetration, customer profiling analysis, patented Predictive Weight of Evidence (PWE) scoring, decision trees* (including CHAID) and clustering* to help inform your targeting decisions.
- Data modelling using FastStats is not only powerful, but fast, intuitive, simple to use and designed with the marketer in mind.
- Using the FastStats Modelling module you can:
» Make informed targeting decisions based on customer profiling analysis
» Discover the key characteristics of your customers
» Increase response rates by targeting more effectively
» Predict the behaviour of prospects and customers
» Use your customer profile to find more of the same for prospecting
» Cross & up sell to the most responsive existing customers
» Focus on markets and sectors with high potential
» Recognise those customers who are likely to lapse in the future
» Detect groups of customers with similar characteristics
» plus much more customer data analysis
- FastStats Modelling streamlines the process of creating and applying scoring models in order to select customers for marketing campaigns. By avoiding the need to create models using external applications and then applying the model back into the original database, the time and technical capabilities required to produce accurate and insightful models is significantly reduced.
*Decision Tree and Clustering functionality is not available using FastStats WebLink.
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