FastStats Modelling™Winner: IDMF/DM Business Best New Product Award 2006 for Decision Tree technology
Customer analysis - understanding your customers
- The modelling module within FastStats Discoverer and FastStats WebLink uses market penetration, customer profiling, patented predictive weight of evidence (PWE) scoring and decision trees* to help inform your targeting decisions.
- Data modelling using FastStats is not only powerful, but fast, intuitive, simple to use and designed with the marketer in mind.
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- Using the FastStats Modelling module you can:
» Make informed targeting decisions
» Discover the key characteristics of your customers
» Increase response rates by targeting more effectively
» Predict the behaviour of prospects and customers
» Use your customer profile to find more of the same for prospecting
» Cross & up sell to the most responsive existing customers
» Focus on markets and sectors with high potential
» Recognise those customers who are likely to lapse in the future
» plus much more...
- FastStats Modelling streamlines the process of creating and applying scoring models in order to select customers for marketing campaigns. By avoiding the need to create models using external applications and then applying the model back into the original database, the time and technical capabilities required to produce accurate and insightful models is significantly reduced.
*Decision Tree functionality is not available using FastStats Weblink.
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