Apteco Partner Directory : Core Insight

www.coreinsight.co.uk

About Core Insight
Combining market insight and customer analytics to bridge the gap between quantitative and qualitative analysis, Core Insight enables you to measure and understand the key drivers of customer value management through blending customer behaviour with motivation and attitude to increase marketing effectiveness. The outcome is improved return on marketing investment.

Products & Services
The services provided by Core Insight are focused on understanding why your customer and prospects make the decisions they do;

- Qualitative understanding of customer and market
- Segmentation, profiling and modelling
- Data acquisition strategies
- Marketing infrastructure including single customer view
- Affinity management
- TCF Compliance - evidence gathering and benchmarking

Clients
Trader Media
IKEA
Newcastle Building Society
Orange
Affinion International
CPP Group PLC
Allianz
First Assist Insurance
Cardif Pinnacle

Sectors
1. Financial Services including Retail banking, Insurance, Credit Cards,
2. Retail and Mail Order
3. Telecommunication
4. Affinity and partnerships