Apteco Partner Directory : planning-inc

www.planning-inc.co.uk

About planning-inc
planning-inc is an independent data consultancy specialising in using data from every touchpoint to support marketing communications and customer insight.

planning-inc is expert in bringing together very different data sets to improve data quality and depth which is especially beneficial when integrating data from the online channel with traditional transactional data.

Products & Services
Customer Identification - Creation of single customer views, large-scale data integration, database visualisation and database consultancy

Customer Analysis - Segmentation, propensity modelling, lifetime value modelling, customer profiling, campaign analysis

Communications Planning - Acquisition & retention strategies, customer lifecycle planning, targeting strategies, channel optimisation

Campaign Management - Campaign selections, data purchase, data cleaning, deduping, suppressions

Clients
Argos (FastStats client)
BT
St. Minver

Sectors
Broadband/ISP
Retail
Gaming/gambling
Financial Services