London based independent database marketing consultancy, planning-inc, has joined forces with Apteco Ltd to offer the FastStats suite of marketing data analysis products to their clients. planning-inc will join Apteco’s prestigious partner network of over 40 marketing services providers, who currently manage over 300 FastStats systems around the world.
As an approved partner planning-inc will be able to offer FastStats technology as the front end client interface to compliment the database building and management services they offer. Data from large scale integration and single customer view projects can be held in FastStats for speedy analysis and database visualisation, in order to drive intelligent targeting and acquisition and retention strategies.
Simon Fletcher, responsible for Business Development at Apteco comments: “We were pleased when planning-inc approached us to join our partner network as they have a wealth of data management, analytical and marketing experience. Together with their IT knowledge and capabilities they are well placed to offer clients the support and guidance they require to get the most out of their FastStats systems.”
Rachel Morgan, Head of Planning at planning-inc comments: “We are thrilled to be working in partnership with Apteco. FastStats enables us to offer clients a complete service from intelligent data integration and management, strategic data planning and analysis, through to delivering usable, intuitive data visualisation and campaign management at the clients’ fingertips”.
- End -
About Planning-inc
planning-inc is an independent database marketing consultancy that specialises in getting the most out of customer data to drive marketing strategy, improve customer insight and maximise revenues.
planning-inc is expert in combining disparate datasets from every customer touchpoint. The bedrock of their database integration implementations is transactional customer data, but they build upon this using online browsing data, email engagement data, helpdesk data and 3rd party demographic data to provide a truly holistic view of the customer.
Clients include: Argos, BT and St Minver