Apteco Ltd is pleased to announce a partnership with web analytics provider, Site Intelligence. The partnership will allow organisations to include key website visitor and visit information when analysing their marketing databases using the FastStats data analysis suite. FastStats users will benefit from a 360° analytics view in one integrated environment, allowing analysis of customers and prospects by website traffic profiles and other marketing and transactional information.
Site Intelligence’s systems resolve anonymous and logged-in user activity into a single consolidated visitor, visit and click stream view with attributes including pay-per-click campaigns, referrer, derived business rules etc. The resulting data can be used with the “SiteReporter” numerical reporting suite and the “SiteViewer” graphical traffic profiling tool. “SiteViewer” can display traffic flows by any captured metric including; referrer or referrer type, 1st time visitors, repeat visitors, purchasing / non purchasing or by demographic group.
FastStats users will soon be able to use exactly the same information in their marketing analytics platform. Over the next couple of months technology will be developed that allows this information to be linked to contacts held in FastStats to allow a greater depth of information for targeting and analysis purposes.
James Alty, Managing Director of Apteco comments: “Following our integrations with several email broadcasters and work to allow near real time response capture into FastStats, it became clear that incorporating website analytics is the next logical step. We are delighted to embark on a partnership with Site Intelligence as we already have customers and prospects in common and our close integration work will strengthen both products. Including web analytics data will allow FastStats users to analyse the role that website visits play in the decisions their customers make. Marketers will now be able to achieve a 360° view of their data using FastStats, including both offline and online marketing touch points.”
David Pool, Commercial Director at Site Intelligence adds: “We are delighted to be the first Online Business Intelligence provider to partner with Apteco and integrate our products with the FastStats suite. Our range of products complement each other extremely well – SiteReporter, SiteViewer and our new Panorama product provide facilities that FastStats does not and vice versa. We have already worked successfully with Apteco on a number of projects and look forward to continuing this success.”
About Site Intelligence
Site Intelligence provides the world’s most comprehensive Online Business Intelligence solution for deriving maximum business value from complex, high-growth, transactional websites. Our solution allows organisations to build a data rich environment, making multi-channel integration a cost effective and operational possibility, allowing marketers and analysts to direct resources to where they are most effective, maximising return on investment and deriving huge business value per unit of marketing spend.
Site Intelligence builds a powerful and flexible database architecture for centralising all the organizations core multi-channel data assets to a core source, overlaid with intuitive, graphical data visualization for fast data discovery, performance analysis and effective business decision making.
Site Intelligence supports organisations demands for integrated multi-channel business information as they refine and shape their business model around an increasingly online product and service offering.
Please visit us at www.site-intelligence.co.uk