Digital Marketing Integrations

Integration with online digital platforms

• Our recent drive to integrate with online digital platforms is a response to requests from FastStats users to make the transition of data to and from a fulfilment channel as seamless and simple as possible. Our aim is to provide a wide range of choice and flexibility so that our users can choose a digital supplier with the best solution for their business. See the list below.
• Upload data to a broadcasting account
  » We have created a wizard within FastStats Discoverer to allow numerous data variables to be uploaded to a broadcasting account in a few simple steps, giving complete segmentation and personalisation control.
  » Users of our campaign management modules (FastStats PeopleStage & Cascade) have numerous options to automate data uploads by scheduling promotions.  
  » Our generic FTP upload facility means data transfers can be made to many other digital marketing providers (not listed) as well as to traditional direct marketing suppliers, such as mailing houses and printers.
• Feedback loop for response data
  » Response data can also be fed back into FastStats using a number of the integrations and generic FTP providers listed below. This mechanism allows live campaign response data such as opens, clicks, bounces and opt outs to be returned to FastStats for immediate analysis and further targeting.

	Founded in 2004, Adestra set out from the beginning to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers work with their technology, people and deliverability solutions to generate effective email marketing that delivers results. Developed entirely in-house by their staff, Adestra’s MessageFocus gives clients a scalable and configurable web-based email service platform that consistently delivers. Their multi-tiered account structure is the only one in the industry, which means that you can model your MessageFocus account around the structure of your business, regardless of volume. (This integration includes a feedback loop that allows the results of campaigns to be fed back into FastStats)
	Since 2000, ExactTarget has delivered email marketing success to over 6,000 organizations around the world. Clients like The Home Depot, Papa John’s, CareerBuilder.com and countless others rely on ExactTarget’s integrated email marketing platform to increase sales, optimize marketing investments, and strengthen relationships. Privately owned and headquartered in Indianapolis, ExactTarget has over 250 employees located in over 30 offices spanning the globe, who are singularly dedicated to providing and supporting one-to-one marketing technologies. (This integration includes a feedback loop that allows the results of campaigns to be fed back into FastStats)
	Neolane provides enterprise marketing software specifically designed to manage, automate and optimise coordinated, personalised messages across both traditional and emerging channels including mobile.  Neolane’s cross-channel marketing solutions are built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. More than 170 of the world’s most innovative marketers including Accor Hotels, EMI and Orange run Neolane. (This integration utilises the generic FTP upload facility)
	MassMedia Studios is a digital marketing communications agency which continues to expand its global client base through its unique and industry-leading integrated multi-channel digital marketing platform, Traction. Traction has flexible campaign management features for email marketing, online promotions and mobile marketing and provides a way to centralise the capture of insights and data about customers whenever they engage with a brand’s digital marketing campaigns. Traction has a cross section of clients including: Unilever, Cadbury, Vue Entertainment, Audi, L’Oreal, Estee Lauder and Toys R Us. (This integration includes a feedback loop that allows the results of campaigns to be fed back into FastStats)
	Formed in 2001, Pure360 provides email marketing solutions to brands such as the iconic innocent drinks and award-winning Seatwave. They are certainly not your average ESP. Available in a variety of flavours, and with dozens of options to make it your own, PureResponse their email marketing software is designed to be both flexible and scalable.   Pure 360 offer training by actual people, in house creative services and no contracts! They believe that an email marketing company should provide more than just technology. The Pure360 formula: Seriously powerful tools + Expert advice = Exceptional email marketing (This integration includes a feedback loop that allows the results of campaigns to be fed back into FastStats in near to real time)
	Sign-Up.to is a revolutionary UK based email marketing service that will help you build your business whilst spending less time and money on your email marketing. Their easy to use yet incredibly powerful web-based email marketing solution has been developed in-house over the last 6 years and is trusted by thousands of successful organisations - from start-ups to global brands - to make their email marketing more successful. Their mobile marketing tools come free with every account, letting you interact with your audience anywhere by two-way UK SMS shortcodes and manage bulk SMS sends through the same interface as your emails. Clients include: BT, Ministry of Justice, Vidal Sassoon, Duracell & PA Photos.
	RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability. RedEye’s intelligent reporting technology helps clients understand every aspect of online customer behaviour helping clients improve their online marketing strategy and target users in the most effective way.     As the leader in behavioural email RedEye integrates analytics with email marketing to provide highly targeted behavioural campaigns improving deliverability, customer relations, conversion and ROI. (This integration includes a feedback loop that allows the results of campaigns to be fed back into FastStats)
	Responsys is a premier provider of on-demand email and lifecycle marketing solutions. By providing an easy-to-use solution for planning and executing timely and relevant permission-based campaigns delivered at precise moments in the customer’s lifecycle, this allows companies to drive the highest value to their customers and the greatest profitability to their organisation. Responsys is trusted by market category leaders such as: AOL (UK), Avis Europe, Continental Airlines, Ford, General Motors, Lufthansa, MORE TH>N, Travelodge, Viking Direct and Which? (This integration includes a feedback loop that allows the results of campaigns to be fed back into FastStats)
	Experian CheetahMail was built to manage the evolving needs of today’s leading marketers. Regardless of an organisation’s needs – advanced reporting, dynamic content, transactional messaging, customer analysis, enhanced deliverability, QA procedures and workflow management – Experian CheetahMail has the technology and expertise to obtain the highest level of ROI and customer loyalty for its clients.  Experian CheetahMail helps marketers in all industries send relevant communications, reducing list attrition and building more lasting and profitable customer relationships. (This integration includes a feedback loop that allows the results of campaigns to be fed back into FastStats)
	Leading companies and agencies with high email broadcast volumes trust the performance and reliability of eC-messenger, eCircle’s web-based email marketing software. Using eCircle you will benefit by receiving detailed real time reports, the option to personalise your message and current best practice advice from their email marketing experts. With features that include comprehensive ‘Bounce Management’ and automatic de-duplication, they can ensure your emails always reach the inbox safely. In addition, eCircle also have a specialist team dedicated to taking care of all aspects of ISP relations. With over 900 client systems and more than 2.5 billion emails sent per quarter, the figures speak for themselves. (This integration utilises the generic FTP upload facility)
	Silverpop's Engagement Marketing suite helps turn prospects into satisfied customers. Silverpop’s Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging. Companies rely on Silverpop’s Engage B2B platform to seamlessly score sales leads, nurture them through the pipeline and measure campaign return-on-investment. (This integration utilises the generic FTP upload facility)
	Maxemail from Emailcenter is an innovative email marketing platform used by over 500 organisations to deliver, manage, target and track their email marketing programme's. Emailcenter provide each client with the service needed to ensure their marketing objectives are achieved and offer a range of complimentary services, including: Managed email campaigns, data integration of CRM databases and Maxemail, data audits and list cleaning, HTML email template build, email marketing health checks, deliverability audits, custom surveys, micro-sites and custom web pages, one on one training and unlimited technical support.

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