Testimonials

• Paul King, Director of Marketing Enablement, Ogilvy One (concerning the Unilever system)
  "The transition of almost five billion data records from a high complex legacy system, which included the build of a new data warehouse with a tailored front-end application (FastStats), was achieved by Alchemetrics within a four month period - an absolutely amazing success by any standards! Counts on the new system (FastStats) now take only seconds, whereas previously they took a minimum of 30 minutes.”

• Andrew Sawyer, Sales Director, Celerity Information Services Ltd
  The following comments have been made from clients that are using Celerity for single view database creation and management with a FastStats front end deployed
  “Over 90 million communications have been generated from the data held within the database using FastStats in year 1 alone”
  “Following database creation, campaigns have ROI rates from 5:1”
  “Year one operational savings of over 50% have been achieved by using Celerity and FastStats, equating to over £2,000,000”

• Simeon Lando, S&MS Marketing Leader, Dun & Bradstreet
  “FastStats is extremely easy to work with and has proved successful in delivering powerful insight to D&B’s customers.”

• Matthew Tamea, Solutions Consultant, Occam DM Ltd
  “Occam has worked in partnership with Apteco for many years, utilising both the WebLink and Discoverer (as well as the original desktop) versions of FastStats. Over this time we’ve seen the application grow from a relatively simple flat file based system to a beautiful looking, easy to use web-enabled application. Our clients love FastStats because the user interface combines great power with intuitive ease of use, making it accessible to a broad range of end users within our client organisations, for everything from a simple selection to complex data modelling, making the whole experience both visually stimulating and factually accurate. Occam looks forward to implementing the power of FastStats to the benefit of our clients for many years to come.”

• Colm O’Hara, Database Solution Consultant, EuroDirect
  “EuroDirect has been using FastStats technology for ten years to deliver counts, profiling analysis and extracts from our own data assets. It is also used as the technology to deliver data access for clients that use our database hosting service.”

• Andrew Woodger, Data Services Director, Adare Ltd
  “Having reviewed a range of alternative solutions, we selected FastStats as our preferred generic database tool for its power and breadth of functionality at a highly competitive price point.”

• Joyce Brum, Managing Director, Basedata Ltd
  “We love using FastStats! Analysing and extracting data (as well as producing pretty pictures!) is really quick and simple thanks to its many intuitive features. It has proved a great selling proposition for us – everyone comes away massively impressed!”

• Jed Mooney, Managing Director, Datahold
  “We have used FastStats since we started and whilst reviews of other similar software are undertaken our tests have consistently shown that FastStats provides the best functionality, compatibility, ease of use and affordability.”

• Jon Hinkley, Managing Director, greenstone data solutions ltd
  “greenstone uses FastStats as a key data mining and ‘data visualisation’ application for both internal and client database solutions. FastStats helps greenstone deliver solutions to clients that enable them to take complete control of their marketing processes, their prospect database, and their marketing budgets. FastStats is cost-effective, time-efficient, and a key application in enabling greenstone to deliver best-of-breed, accessible database solutions.”

• Jon Pope, Chief Operating Officer, Information Arts Ltd
  “FastStats is the easiest to use, most flexible and cost effective set of data analysis products available. Information Arts is confident in promoting the FastStats portfolio of products to its client base given the track record of the products for reliability and fitness for purpose.”

• Declan Bermingham, Marketing Manager, Neopost
  “Neopost is a key player in the mailroom equipment market. We have worked with Apteco partner Data HQ as our strategic partners for two years for data market planning and customer insight using the FastStats technology platform. We have always found them to be innovative and helpful providing us with professional and expert advice in a clear and practical manner.”

• Shaun Williams, Marketing Services Manager, PDSA
  "The speed and simplicity of FastStats has made a significant contribution to PDSA's campaign planning and campaign production and we have been delighted with the product's impact on our marketing team."

• Paresh Patel, Business Insight Manager, Qbase Data Services Ltd
  "Apteco are operationally second to none, all the guys are fantastic..."
  "I have been using FastStats since 1997 so I have seen the application evolve through time ensuring the primary focus is always delivering insight to the finger tips of Campaign Managers, Database Analysts and Marketing Managers. The beauty about the FastStats application is you don’t need to be a programmer to use it or a statistician to understand it. The only requirement for the user is to understand the data that’s in it and the business you’re in. FastStats has given me the facility to produce the analysis I need in aiding major marketing decisions from campaign strategies, customer file complexion reports to profiling and modelling, without a reliance on IT experts.”

• Graham Barlow, Managing Director, Technologies4Targeting Ltd
  “Staff at Tech4T have worked with the authors of FastStats since 1991 and continually rate their software as the tool of choice for targeted analysis-driven marketing. The Apteco support is exemplary and the product continually moves from strength to strength with every new release.”

• Amanda Ling, Director of Data Intelligence, The Response One Group
  “As FastStats has been specifically designed with a hosted solution in mind it is the perfect choice of tool for Response One. It enables us to provide cost effective high level service to our clients.”

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