Testimonials

• James Wood, Director, BrightHouse
  "We are delighted with the new approach of putting Discoverer at the heart of our decision making process. This new way of working has and will continue to deliver significant financial and operational benefits to our company."

• Daniel Pelos, Business Analyst, TwentyCi Ltd 
  "Having worked with Apteco for three years I have found the technology to be very competitive compared with the other Marketing Analysis software available. FastStats Discoverer is extremely user friendly and is visually very appealing to potential clients seeing the software for the first time. FastStats Designer is very easy to use whether creating a new FastStats system or editing an existing one. The ability to provide clients with Excelsior rather that offering a FastStats solution is also a big benefit when dealing with smaller clients with a lower budget. Apteco release new versions of the software every quarter which again is beneficial to clients as it keeps up-to-date with technology."

• Joseph Nathan, Director Research & Customer Insight, The Economist Group
  "Apteco have a great team and suite of products: FastStats in particular allows us to analyse our data with great ease to provide powerful insights. We've been using it since 2000 and there is no other product out there that compares.”

• Paul King, Director of Marketing Enablement, Ogilvy One (concerning the Unilever system)
  "The transition of almost five billion data records from a high complex legacy system, which included the build of a new data warehouse with a tailored front-end application (FastStats), was achieved by Alchemetrics within a four month period - an absolutely amazing success by any standards! Counts on the new system (FastStats) now take only seconds, whereas previously they took a minimum of 30 minutes.”

• Ian Greenfield, Systems Administrator, Kirker Travel
  "FastStats has enabled us to gain a clearer picture of our clients and make informed marketing decisions."

• Matthew Tamea, Solutions Consultant, Occam DM
  “Occam has worked in partnership with Apteco for many years, utilising both the WebLink and Discoverer (as well as the original desktop) versions of FastStats. Over this time we’ve seen the application grow from a relatively simple flat file based system to a beautiful looking, easy to use web-enabled application. Our clients love FastStats because the user interface combines great power with intuitive ease of use, making it accessible to a broad range of end users within our client organisations, for everything from a simple selection to complex data modelling, making the whole experience both visually stimulating and factually accurate. Occam looks forward to implementing the power of FastStats to the benefit of our clients for many years to come.”

• Kelli Fielding, Client Services Director, Callcredit Information Group
  “Callcredit Information Group has been using FastStats technology for over ten years to deliver counts, profiling analysis and extracts from their data assets. The Group also uses the technology as the tool for clients to access their customer databases hosted by Callcredit. We find the software to be user friendly for both developers and clients, and the Apteco team are great to work with.”

• Andrew Woodger, Data Services Director, Adare
  “Having reviewed a range of alternative solutions, we selected FastStats as our preferred generic database tool for its power and breadth of functionality at a highly competitive price point.”

• Joyce Brum, Managing Director, Basedata
  “We love using FastStats! Analysing and extracting data (as well as producing pretty pictures!) is really quick and simple thanks to its many intuitive features. It has proved a great selling proposition for us – everyone comes away massively impressed!”

• Jeremy Green, Sales Manager, Centaur Direct Marketing
  “We find the current version of FastStats Discoverer to be an invaluable aid to creating appropriate data selections for our clients. The options to readily access 'favourite' lists and store and retrieve counts at will are particularly useful. In addition, the presentational tools such as Profile, Venn diagram and Cube help to portray potentially complex information effectively. We find FastStats Discoverer to be an effective means of managing, manipulating and controlling data in a commercial environment.”

• Jed Mooney, Managing Director, Datahold
  “We have used FastStats since we started and whilst reviews of other similar software are undertaken our tests have consistently shown that FastStats provides the best functionality, compatibility, ease of use and affordability.”

• Jon Hinkley, Managing Director, greenstone data solutions
  “greenstone uses FastStats as a key data mining and ‘data visualisation’ application for both internal and client database solutions. FastStats helps greenstone deliver solutions to clients that enable them to take complete control of their marketing processes, their prospect database, and their marketing budgets. FastStats is cost-effective, time-efficient, and a key application in enabling greenstone to deliver best-of-breed, accessible database solutions.”

• Jon Pope, Chief Operating Officer, Information Arts
  “FastStats is the easiest to use, most flexible and cost effective set of data analysis products available. Information Arts is confident in promoting the FastStats portfolio of products to its client base given the track record of the products for reliability and fitness for purpose.”

• Declan Bermingham, Marketing Manager, Neopost
  “Neopost is a key player in the mailroom equipment market. We have worked with Apteco partner Data HQ as our strategic partners for two years for data market planning and customer insight using the FastStats technology platform. We have always found them to be innovative and helpful providing us with professional and expert advice in a clear and practical manner.”

• Shaun Williams, Marketing Services Manager, PDSA
  "The speed and simplicity of FastStats has made a significant contribution to PDSA's campaign planning and campaign production and we have been delighted with the product's impact on our marketing team."

• Paresh Patel, Business Insight Manager, Qbase Data Services
  "Apteco are operationally second to none, all the guys are fantastic..."
  "I have been using FastStats since 1997 so I have seen the application evolve through time ensuring the primary focus is always delivering insight to the finger tips of Campaign Managers, Database Analysts and Marketing Managers. The beauty about the FastStats application is you don’t need to be a programmer to use it or a statistician to understand it. The only requirement for the user is to understand the data that’s in it and the business you’re in. FastStats has given me the facility to produce the analysis I need in aiding major marketing decisions from campaign strategies, customer file complexion reports to profiling and modelling, without a reliance on IT experts.”

• Graham Barlow, Managing Director, Technologies4Targeting
  “Staff at Tech4T have worked with the authors of FastStats since 1991 and continually rate their software as the tool of choice for targeted analysis-driven marketing. The Apteco support is exemplary and the product continually moves from strength to strength with every new release.”

• Amanda Ling, Director of Data Intelligence, The Response One Group
  “As FastStats has been specifically designed with a hosted solution in mind it is the perfect choice of tool for Response One. It enables us to provide cost effective high level service to our clients.”

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