FastStats Tutorial Episode 2: Calculate customer lifetime value

Calculate Customer Lifetime Value

In the second video in our tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, we demonstrate how easy-to-follow step-by-step Wizards allow you to create new variables for use in your analysis. These are called virtual variables, and can be used to summarise or aggregate existing information into new forms.

In this example, using our fictitious travel company database of over 1 million people, we’re going to calculate the lifetime value of individuals based on the sum of their previous transactions using the Aggregation Wizard.

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Melanie Davis

Marketing Manager

Melanie Davis has been Marketing Manager at Apteco Ltd since 2007. Her role in driving the FastStats® brand to support Apteco’s partner channel includes a wide range of marketing activities from advertising and website development to exhibitions and events. Melanie has worked as a B2B marketer in the data and direct marketing industry for over 14 years and is responsible for the annual FastStats® user group conference which now attracts over 250 delegates.