Customer Journeys: The Basics of Journey Management in Marketing

From unifying your data sources to accurate analysis of audience behaviours, learn the seven key steps to crafting a brand experience that truly resonates with your customers.

At one of our recent FastStats User Group Conferences, we quizzed 350 experts across the marketing and IT sectors, and found the Customer Journey to be a unanimous concern. While most business owners are well aware of its importance, a surprising majority still don’t feel confident in their ability to manage it. Read on to discover the fundamentals behind managing a powerful customer journey from end to end.

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Anne-Kathrin Stolz.'s picture

Anne-Kathrin Stolz

Anne-Kathrin Stolz has been working for Apteco since mid-2015. She takes care of the marketing activities in the German-speaking area. Her duties include the Apteco blog, events and webinars as well as the coordination of joint marketing campaigns with our partners.