How to avoid data-driven marketing mistakes in 10 steps
In this SlideShare, you’ll find out how to place a customer’s needs and interests first while avoiding common pitfalls in data-driven marketing.
Data-driven marketing places the customer’s needs and interests at the centre of marketing strategy, which is designed to enrich their journey -- nurturing a potential lead. But marketers often fall foul of the hidden pitfalls while trying to harness the power of data-driven marketing. In 10 simple steps, you can learn to navigate safely away from these common mistakes.
If you found this interesting, take a look at our ‘How to track customers’ eGuide.