FastStats Tutorial Episode 1: Identify key customer characteristics

Identify Key Customer Characteristics

In the first of our FastStats Tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, our short video shows you how the profiling tool in Apteco FastStats allows you to identify significant characteristics of your customers. Watch how you can quickly apply a score across your whole database and then identify those people that closely match the profile. This means you can then target them in your next campaign. 

Using our fictitious travel company database of over 1 million people, it’s simple to select a customer group for analysis. In this example we’re going to analyse people who have purchased a holiday to Portugal.

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Melanie Davis

Marketing Manager

Melanie Davis has been Marketing Manager at Apteco Ltd since 2007. Her role in driving the FastStats® brand to support Apteco’s partner channel includes a wide range of marketing activities from advertising and website development to exhibitions and events. Melanie has worked as a B2B marketer in the data and direct marketing industry for over 14 years and is responsible for the annual FastStats® user group conference which now attracts over 250 delegates.