All the details from Apex Online 2021!

Posted: 11 Nov 2021

Apteco’s annual partner event was held online on Wednesday 10 November 2021. Business Development Director, Simon Fletcher hosted the event, with Apteco UK MD, James Alty and German MD, Martin Clark as guest presenters. The virtual event was a chance for Apteco to update partners on the latest product and commercial developments, including the plan for Apteco Cloud, a glimpse of Apteco's new development process and a demo of the new real-time campaign triggers using Kafka message streams. Simon Fletcher also hosted an interview with some of the Apteco team, around the latest user research projects and presented a preview of Apteco Live Online 2021, Apteco’s popular annual user group conference which will be held on 17 and 18 November this year.

An important and much anticipated part of Apex is the announcement of the Apteco Partner of the Year and Star Awards for 2021, and this year did not disappoint.

Qbase and b.telligent announced as Apteco’s Partners of the year for 2021!

Apteco’s coveted Partner of the Year award is presented in recognition of our partners' outstanding contribution to Apteco’s business and is measured across 10 different factors. These factors include revenue and customer wins, customer service, trainer accreditations and entry into the Best use of Apteco software award. The award is hard fought each year, but one partner is becoming hard to beat.

Apteco premium partner, Qbase were awarded Apteco Partner of the Year 2021 in the UK region for the 4th time – winning previously in 2017, 2018, 2020 and now again in 2021. Qbase is one the UK’s leading marketing data services providers and has been an Apteco partner for nearly 20 years.

James Alty, Apteco MD congratulated the team at Qbase for their record fourth victory: "It is great to see Qbase win the UK Region Apteco Partner of the Year award for the fourth time. Over the many years we have worked with Qbase, we have always enjoyed their contributions, their engagement and the technical challenges that they set us. They are a team with skills across the whole remit of customer and supporter data processing, analysis, insight and multi-channel campaign management. When Qbase ask us a question, we know it will have real purpose driven by a customer requirement. We try to learn from those questions to improve Apteco software. Congratulations to Rob, Neil, Paresh, Matt and the whole Qbase team for a great effort supporting and growing customers through a year in lockdown. We look forward to delivering great new technologies such as the real-time campaign triggers using Kafka message streams that we demonstrated at this year's Apex event."

Paresh Patel, Consulting Services Director at Qbase had this to say about their win:" “We are absolutely thrilled to be awarded Apteco Partner of the year again. This is the 4th time in 5 years we’ve achieved this, made possible thanks to the hard work, dedication and commitment of our team, delivering first class Apteco solutions, coupled with our data management expertise, so thank you. We at Qbase would also like to say thank you to our Apteco clients, for allowing us to support them in getting the most out of Apteco software, delivering value to their business. Roll on 2022 and the new exciting Apteco projects we will be working on!”

Specialists in analytics and data management, and winners of the Apteco customer story of the year in 2020, b.telligent received Apteco Partner of the Year 2021 in the German region. The business magazine brand eins Wissen distinguished b.telligent in 2021 for the sixth consecutive time as one of Germany's best consultancies in the category of "data analytics and big data".

Martin Clark, Apteco MD in the German region presented b.telligent with their award and praised the German partner for their outstanding commitment: “This year’s award is in recognition of doing an exceptional job in very difficult times: b.telligent has looked after and serviced the existing installed based with a high degree of professionalism as well as supported Apteco in new business development.  A true testament to the strength of our partnership!”

R-cubed and Mayoris receive special recognition in the Apteco Star awards

The Rising Star Award is awarded to the partner with the biggest improvement in engagement during the year. This year, German partner Mayoris have been incredibly proactive in terms of marketing collaboration, including hosting a series of joint webinars, creating a shared case study and bi-directional guest blogging. They have also invested heavily in training and consulting with Apteco and now manage one of Apteco’s largest customers in the DACH region, who has also successfully extended its use of Apteco software to include both FastStats and PeopleStage.

R-cubed received the Star Partner award for the UK region, which recognises their tenacity and effort in the face of adversity through the pandemic.

Simon Fletcher commended R-cubed for their determination and drive: “ As we know the travel industry was hit particularly hard during the pandemic, and despite R-cubed having many clients in the travel industry, they have applied themselves and worked with us to get through the bad times​. They managed to retain their clients and even increased their engagement score.”

R-cubed are proud providers of Apteco software and aim to help companies to understand their customers better and market to them more intelligently.

Thank you to all Apteco partners

Simon Fletcher concluded the Apex event by thanking partners for their continued loyalty and support: “I would like to take this opportunity to thank all of our partners for their commitment and engagement during the challenging period of 2021 and we look forward to executing their plans with them in 2022.”

What if you missed Apex 2021 Online?
We will be adding all the information from the event to our *partner portal - please click here to log in if you would like to watch recordings from the event, view the presentations or download the handouts.

*Please note these resources will be added over the next few days. If an item is not yet uploaded, please try again.