Discover the 10 data-driven marketing pitfalls and how to avoid them.
Data marketing is no longer a ‘nice-to-have’ but is well and truly a ‘must have’. But, in amongst all the big data, marketing automation, multi-channel marketing and everything else it is all too easy to fall into a data-driven marketing pitfall. A pitfall which could do more harm to your business than any amount of data can do good.
The good news is that these pitfalls are easily avoidable if you know what to look out for. Discover how to identify and avoid these pitfalls, and make your data-driven marketing a real success in our slideshare.
Anne-Kathrin has been working for Apteco since mid 2015. She is responsible for the marketing activities in the German-speaking countries. Her tasks include writing articles for the Apteco blog, organising events and webinars as well as coordinating joint marketing activities with our partners.