With AI, marketers can use tomorrow’s tech to understand today’s new normal

18 Aug 2020  |  by Ray Kirk

How artificial intelligence and machine learning can help you succeed in uncertain times.

Covid-19 has made it harder than ever to unlock the value hidden in our data.

On one hand, we’re producing more data than ever before. On the other, we’re facing an unprecedented change in the way our customers behave.

To weather this perfect storm, we need a way to sift through the vast reams of data at our disposal, and pick out gems of insight.

This is where AI comes in.

The new normal is here to stay. Customers are unlikely to go back to their old ways any time soon – we need to get used to a world of fluid, multi-channel engagement.

Success in this new world will be defined by speed and adaptability. Those who react first, and best, are the ones who will ride customer trends and turn them into opportunities.

In this environment, AI is no longer an optional extra. It is a necessity.
 

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Sources:

1. https://martechseries.com/mts-insights/guest-authors/whats-happening-brand-loyalty/#:~:text=The%20decline%20in%20brand%20loyalty,selection%2C%20or%20better%20prices%20elsewhere.&text=Brands%20that%20offer%20incentives%20such,bad%20shopping%20experience%20these%20days

2. https://www.digitalcommerce360.com/article/e-commerce-sales-retail-sales-ten-year-review/

3. https://www.hubspot.com/marketing-statistics

4. https://www.retailgazette.co.uk/blog/2020/07/retail-footfall-plunges-62-in-june-as-brits-remain-cautious/

5. https://www.retailgazette.co.uk/blog/2020/07/retail-footfall-plunges-62-in-june-as-brits-remain-cautious/

6. https://techcrunch.com/2020/03/26/report-whatsapp-has-seen-a-40-increase-in-usage-due-to-covid-19-pandemic/

7. https://www.forbes.com/sites/louiscolumbus/2019/07/07/10-charts-that-will-change-your-perspective-of-ai-in-marketing/#292f203f2d03

8. https://www.marketingweek.com/rise-of-the-machines/

9. https://medium.com/syncedreview/alibabas-new-ai-chip-can-process-nearly-80k-images-per-second-63412dec22a3

10. https://www.singularityweblog.com/nick-bostrom-ted/#:~:text=And%20then%2C%20says%20Nick%20Bostrom,now%2C%20driven%20by%20thinking%20machines

11. https://www.gartner.com/en/documents/3875982/100-data-and-analytics-predictions-through-2022

Ray Kirk

Consultant Developer

Ray is leading the development of AI techniques within Apteco. He is extending and automating the statistical techniques within FastStats® which he developed in his early days at Apteco. This “Apteco Intelligence” will then drive campaign optimisation in PeopleStage and deliver insight in the Orbit online platform.

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