01 Jun 2016
by Melanie Davis
A blow-by-blow guide to the numbers shaping your data-driven
Numbers aren’t everything. Oh, wait. Maybe they are. As the
business world drills ever deeper into stats, metrics, measures,
and formulas - and marketing departments connect the dots to make
strategy - it’s fair to say that numbers matter a lot.
But which numbers matter most, and what are marketers using them
for? As you’ll see in this SlideShare, they divide into six
First comes their relation to marketing automation, and the way
companies are drawing different data sources together into a
bird’s-eye-view of the customer. Then Big Data, and how critical
analysis is delivering actionable insights from unstructured
info. There’s the exciting events of the cloud: how outsourced
applications are allowing data to be manipulated and moved in new
ways, with the move towards mobile creating new classes of
behaviour. While the twin peaks of real-time and multi-channel
marketing are forcing customer focus to be right here, right now.
Let’s take a look at the numbers shaping this bright new world.
Surprised? Don’t be. These numbers came from the real world -
real marketers, answering real questions. If you found some of
them too old-school or risk-averse, think again. These people are
mixing whiz-bang modernity with the tried-and-true simply because
it works for them.
The overarching theme? That all these media are being connected
up. The customer you wrote a letter to yesterday is downloading
your mobile app today; the inbound call this morning came from a
data-mining insight last week. Everything’s connected. Why not
see how, by connecting with us?
- 19% of companies are using the cloud…. but even more are wary
- Just 1 in every 20 marketers doesn’t plan to use marketing
- 12% of marketers are already using live data to drive their
See the 6 areas of marketing by the numbers. Download our Trend
Report 2016 Data Driven Marketing.