20 Oct 2016
by Melanie Davis
Identify whether data analytics and better data visualisation can
help your business achieve more efficient & effective marketing.
In this article we look at some of the topics you need to
consider when moving towards the implementation of an interactive
marketing analytics and data visualisation tool within your
A marketing data analytics tool can give you significant insights
into and understanding of your customers’ and prospects’
With these insights and understanding you can make data driven
decisions and improve the accuracy of your targeted marketing.
These data-driven decisions and improved accuracy of your
targeted marketing ultimately result in improved customer
communications and better ROI from campaigns.
Of course, there is a chance that, the introduction of a
marketing data analytics tool will also serve to highlight issues
within your business. Issues such as, the silos of data and the
diverse range of systems used within your organisation to manage
customer and prospect data.
Bringing all of this together into a single customer view is
often the first challenge.
To help you prepare for all that a marketing analytics tool has
to offer, we’ve prepared this interactive quiz. This will help
you to identify the main data issues your marketing team has to
cope with and enable you to decide whether or not implementing
software to improve processes and tackle your day to day
marketing challenges is necessary.
Take our quiz.
- Your marketing team need immediate access to customer and
- You need to be able to answer key questions about your
- You need to be able to analyse the results of your campaigns
in order to refine them.
Discover how data analytics software can help you get more
insights into your customers