Do You Need Data Analytics - Find Out With Our Quiz

20 Oct 2016  |  by Melanie Davis

Identify whether data analytics and better data visualisation can help your business achieve more efficient & effective marketing.

In this article we look at some of the topics you need to consider when moving towards the implementation of an interactive marketing analytics and data visualisation tool within your marketing team.

A marketing data analytics tool can give you significant insights into and understanding of your customers’ and prospects’ behaviour.

With these insights and understanding you can make data driven decisions and improve the accuracy of your targeted marketing.

These data-driven decisions and improved accuracy of your targeted marketing ultimately result in improved customer communications and better ROI from campaigns.

Of course, there is a chance that, the introduction of a marketing data analytics tool will also serve to highlight issues within your business. Issues such as, the silos of data and the diverse range of systems used within your organisation to manage customer and prospect data.

Bringing all of this together into a single customer view is often the first challenge.

To help you prepare for all that a marketing analytics tool has to offer, we’ve prepared this interactive quiz. This will help you to identify the main data issues your marketing team has to cope with and enable you to decide whether or not implementing software to improve processes and tackle your day to day marketing challenges is necessary.

Take our quiz.



  1. Your marketing team need immediate access to customer and prospect data.
  2. You need to be able to answer key questions about your customers immediately.
  3. You need to be able to analyse the results of your campaigns in order to refine them.

Discover how data analytics software can help you get more insights into your customers

Download: How to track customers as they take a journey with your business now.



Melanie Davis

Group marketing manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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