Avoid data-driven marketing mistakes in 10 steps

11 Sep 2019  |  by Anne-Kathrin Stolz

In this SlideShare, you’ll find out how to place a customer’s needs and interests first while avoiding common pitfalls in data-driven marketing.

Data-driven marketing places the customer’s needs and interests at the centre of marketing strategy, which is designed to enrich their journey -- nurturing a potential lead. But marketers often fall foul of the hidden pitfalls while trying to harness the power of data-driven marketing. In 10 simple steps, you can learn to navigate safely away from these common mistakes. 



If you found this interesting, take a look at our ‘How to track customers’ eGuide.



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Anne-Kathrin Stolz

Marketing Manager

Anne-Kathrin has been working for Apteco since mid 2015. She is responsible for the marketing activities in the German-speaking countries. Her tasks include writing articles for the Apteco blog, organising events and webinars as well as coordinating joint marketing activities with our partners.

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