Webinar: How marketing has changed in the face of a global pandemic

02 Jul 2021  |  by Melanie Davis

From team size and outsourcing, to new technology adoption and shifting priorities, discover how the COVID-19 pandemic impacted marketing.

In our latest webinar you’ll discover how data teams, outsourcing and marketing technology investment changed in the year of the pandemic.

Apteco Founder and MD James Alty shares the results of the Data Trends Report 2021, which surveyed data scientists, analysts, marketing communications and campaign professionals from a broad spectrum of industries and business sizes.

The webinar goes into detail about how marketing teams bore the challenges of the COVID-19 pandemic, and what changes they made to techniques and approaches. It also examines the impact on budgets and planning, and sets out the key priorities of teams for the future.

How has the pandemic changed the way you and your team approach things? Our hope is that you have been able to weather the challenges and perhaps even create new opportunities for growth and recovery.

Keep an eye out for the next Apteco webinar and in the meantime, download the Data Trends Report.

Download Data Trends Report 2021

Melanie Davis

Group marketing manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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