23 Apr 2015
by Simon Holderness
Sharing your content is just not enough anymore, in order for it
to be successful it needs to be displayed correctly and optimised
for both the platform and the target market.
Social networks seem to be getting better at giving you easy
content for your posts. I wanted to test our new direct
post feature in PeopleStage, and I thought a perfect way would be
to post our current job vacancies.
We have a lovely web page that lists employment opportunities at
surely I can just publicise that?
So off I go, and write a post…
Hmm, Apteco are hiring, and yet we have scraped an image that
refers to a partner company that appears on our latest news!
Luckily, in PeopleStage we can also specify an image to use
instead of the one that Facebook finds.
So all is well, or is it?
Yes, in the case of my post, but not so good for people sharing
our pages. Here is a useful blog that gives some good tips
on optimising your pages to build content that you can share to
really engage your online audience:
Yes, we can change the image, but the text lives with us and
sometimes even though it is nice to have some introductory blurb,
we really should get our message across in the first sentence. In
the following link Facebook provide a useful checklist for
optimising your content: https://developers.facebook.com/docs/plugins/checklist
These are the basics of optimising your content and beginning to
really engage your audience. To take this one step further your
business should be digging into your customer data to find out
what turns your audience off and what really makes them tick.
Get the stats and give your business the edge with data driven
marketing: download Trend Report Data driven marketing 2014