What is Artificial Intelligence (AI)?

30 Oct 2019  |  by Francesca Hose-Berté

Everyone talks about AI, but what does it really mean for marketers?

Marketing is full of new trends, technologies and approaches, so there’s a good chance you’re already talking about Artificial Intelligence (AI). You may have used it already in your professional or private lives, whether you were aware of it or not. But what is AI, how does it differ from machine learning, and what are its implications for marketers?

Let’s take a look.

AI is set to dominate many industries in the near future, and marketing is no different. It has the potential to crunch huge quantities of data for you, giving you more time to extract greater value from your data. With machines intelligently responding to triggers and optimising activities, you have more time to plan and activate your next campaigns.

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Francesca Hose-Berté

Marketing and content specialist

Driven by innovative marketing, Francesca has been supporting Apteco's partner channel since 2012. Having previously worked for npower and Cancer Research UK, she is now immersed in the world of data & strives to see businesses use it effectively.

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