Mitsubishi Motors UK selects Occam to drive engagement
Mitsubishi Motors in the UK selects Occam to help drive engagement with customers
Mitsubishi Motors in the UK, has appointed data-driven marketing expert Occam to support them in their customer engagement strategy.
The three-year contract will enable Mitsubishi to better manage communications to all of its customers.
Mitsubishi has engaged with Occam and its own SaaS based marketing product, to give the brand the right tools to manage its customer engagement better and use existing sources to build a single customer view.
By using the platform, which includes SugarCRM, Apteco FastStats and Pure 360 software solutions, Mitsubishi will be able to communicate and interact with individual customers, storing information in the data management level of the product. The resulting database will enable the automotive brand to engage with their customers better.
Kate Woodward, General Manager of Communications for Mitsubishi Motors in the UK, said: “We are very excited to be working with Occam to develop our customer communication systems. The platform will be an integral part of our strategy to provide a more efficient and effective approach to customer interactions across the business.”
Neil Evans, Managing Director, Occam, added: “With SugarCRM and FastStats, part of our in-house product, we can offer a seamless customer service and communications campaign that will enable targeted and personalised interactions. This will allow Mitsubishi Motors to build the best possible relationships with its customers, helping to grow sales and increase revenue.”
About Mitsubishi Motors in the UK:
Mitsubishi Motors in the UK was established as the sole UK distributor of Mitsubishi passenger vehicles, light commercial vehicles, parts and accessories in 1974. The company was the fastest growing mainstream car manufacturer of 2013.
About Occam: Keeping Data-Driven Marketing Simple
Occam is a leading UK engagement agency with 20 years’ experience in delivering data marketing solutions to its clients. Occam aims to draw relevant and useful insight from data to enable its clients to have a more profitable and rewarding engagement with their customers. Occam’s experienced analyst and insight teams help clients to improve campaign response rates, build pictures of their customers and spot trends in their data. Occam makes value judgements on the right solutions for each client and is able to produce solutions that can grow as clients’ businesses expand. Current clients include Jaguar Land Rover, Sainsbury’s Bank, Kia, Ministry of Defence, RAC, Eurostar and Fiat.