BaseData specialises in the management, processing and analysis of complex customer data, transaction and response streams and third party prospect data giving busy marketing people the satisfaction of having done the best possible job in their direct, on-line and catalogue activity programme.
Data audit, formatting, correction and enhancement
Multi-level customer address de-duplication, suppression and sortation
Multi-variate selection, mapping and drive times
List management and selection production
Third party data cleaning, merge and direct mailing production
Database design and management
FastStats database build and management
Mailing matchback reporting
Bespoke data analysis
Without doubt, through implementing the full suite of Apteco marketing tools, Greggs have achieved their objective of getting closer to their rewards customers, revolutionising Gregg's marketing activity.View case study
