Apteco FastStats® Overview
Data exploration, data analysis and marketing data mining software
Apteco FastStats® data analysis software provides a comprehensive suite of data exploration and visualisation tools that will help your business carry out more efficient and effective marketing campaigns. A simple to use “drag and drop” interface allows your team to perform even the most complex data analysis with ease.
Apteco FastStats® allows you to uncover new insights and view all your data in ways that are both meaningful and actionable.
Using Apteco FastStats®, your business will be able to:
- Better understand customer and prospect behaviour.
- Create robust and repeatable marketing processes.
- Create segments for accurate targeting of tailored marketing messages.
- Measure, analyse and report on campaign responses.
- Gain fingertip access to customer data without IT department involvement.
- Carry out speedy analysis of large datasets, ensuring no insights are missed.
- Create graphical outputs to better communicate findings.
- Unlock additional customer insights that can be applied throughout your business.
- Model potential outcomes and create responsive marketing campaigns to match.
- Schedule tasks to run automatically, giving you the information you need and reducing your workload simultaneously.
- Analyse how customers move between segments and are retained over time.
Apteco FastStats® provides all the tools your team needs to be able to view customer and marketing data from any angle to gain new insights. The emphasis on visual data interfaces provides a flexible way to manipulate and access data without compromising functionality.
Apteco FastStats® is simple to use, employing wizards and “drag and drop” interfaces to unlock complex analytical methods. Other tools allow you to create new, intelligent customer segments for finely targeted campaigns which can then be uploaded to your email provider for processing, before collecting the latest round of results for further analysis.
Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite™ in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.