Geographical analysis and visualisation software
Gain additional insight into your marketplace using the geographical marketing module for Apteco FastStats®. FastStats Geo™ highlights areas of untapped potential. It facilitates campaign planning and execution by helping you visualise the spatial distribution of your customer data using common mapping services via integrations with Microsoft Bing Maps or OpenStreetMap.
Geographic market segmentation provides your business with an opportunity to reach new markets before your competitors, simply by being able to visualise customers’ and prospects’ locations.
This information can then be used to build custom maps tailored to your data for more focused geographic marketing campaigns, or to target specific products and services at prospects within a particular geographical region.
The insights gathered using FastStats Geo™ can be used immediately within Apteco FastStats® to create a geographic marketing campaign. Users can simply drag and drop the Map tool onto a FastStats workbook to create thematically shaded and point maps, or overlay a map with pie charts, histograms or store locations. Areas of the map can be selected and immediately used within Apteco FastStats® to identify prospects for your next camaign.
Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite™ in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.
Without doubt, through implementing the full suite of Apteco marketing tools, Greggs have achieved their objective of getting closer to their rewards customers, revolutionising Gregg's marketing activity.View case study
