FastStats Modelling™ Module
Customer profiling and data modelling software
Getting to know your customers and prospects is essential if you want your marketing messages to meet their needs and align with their interests. The FastStats Modelling™ module informs your targeting decisions using common analytical techniques including:
- Market penetration.
- Customer profiling analysis.
- Patented Predictive Weight of Evidence (PWE) scoring.
- Decision trees (including CHAID).
Integration with R gives advanced analytical users access to many more modelling techniques.
Armed with these insights, you can:
- Make informed targeting decisions based on customer profiling analysis.
- Discover the key characteristics of your customers.
- Increase response rates by targeting customers more effectively based on their interests and preferences.
- Predict the behaviour of prospects and customers and calculate the Best Next Offer.
- Use your customer profiles to find more of the same for prospecting.
- Cross- and up-sell to the most responsive existing customers.
- Identify and focus on markets and sectors with high potential.
- Recognise which customers are likely to lapse in the future.
- Detect groups of customers with similar characteristics, helping to segment your marketing database for new campaigns.
Insight into Action
Because the FastStats Modelling™ module integrates directly with the base Apteco FastStats® application, insights gleaned can be used and reused throughout your marketing platform
Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite™ in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.