Apteco Orbit™ Audiences
Easily build and refine campaign audiences using powerful selections
Apteco Orbit™ Audiences
The new Audiences tool within the Apteco Orbit™ online platform allows you to build audience segments for your campaigns on any device - smart phone, tablet or desktop and quickly export the data to a file. This new tool offers a simplified approach to building audience definitions and is aimed at marketing users wanting to create, refine and share campaign audiences with their colleagues in an easy to use and safe environment. Charts and data previews offer reassurance that the audience created is correct, so that users can confidently export the data for use in a campaign or utilise directly within Apteco PeopleStage™.
Apteco Orbit™ allows your business to:
- Quickly and easily build audiences for your campaigns
- Get up and running straight away with little or no training
- Charts and data grids are created automatically from your data and allow you to check and understand the characteristics of you audience
- Open audiences in the Apteco FastStats® Windows application if more complex query functionality is needed
- Use audience segments in your Apteco PeopleStage™ campaigns
- Create, refine and share campaign audiences with colleagues
- Confidently preview and export data for use in your marketing campaigns
- Use exclude and include rules to refine your audience
- Keep track of your progress by creating a ‘brief’ which can be viewed within Apteco Orbit™ while you work
How does Apteco Orbit work?
The audience tool is the first chargeable browser functionality available within Apteco’s new licensing bundles. Any existing licensed Apteco FastStats® users can use this tool to create audiences. Apteco Marketing Suite users can share their audiences, analytics storyboards and monitor their campaigns using Apteco Orbit™ technology for free. Non-Apteco Marketing Suite™ users will receive a share notification email and can then register themselves with a free Apteco Orbit™ account and continue to share collections with their colleagues or wider audience.
Users are notified as soon as collections are updated, ensuring access to the most current information and sharing is controlled by email domain restrictions applied by the administrator to make sure that your data is kept secure. Apteco Orbit™ has been designed to provide a secure platform, safeguarding your organisation’s insights by making them accessible to everyone who needs them, but nobody else.
Automatic update process
Apteco Orbit™ includes an automatic update process which means that new features and upgrades will be available as soon as they are released, ensuring that you will always be working with the very latest interface and functionality. Apteco Orbit™ will be updated regularly and will maintain compatibility with the Apteco Marketing Suite™.
Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite™ in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.