Protyre and HH Global
Demand driven MOT marketing: The journey from ”Manual” to “Driverless”
Demand driven MOT marketing: The journey from ”Manual” to “Driverless”
Understanding the supporters pain-points meant the team was able to proactively evolve the supporter journey
Using the Apteco integration with Facebook Custom Audience to reactivate 30% more players
Predictive models are now being used to drive customer journey planning to ensure the right product is marketed
Adapted email content based on individual favourites, viewed formats, usage time, viewing duration and devices used
Using PWE models to determine propensity to buy and to optimise the customer communication mix