Your end-to-end actionable data insights online platform
One place to create audience lists, visualise your data, and activate and optimise high-performance marketing campaigns.
Access all your connected data sources to make smarter, data-informed decisions from a single view of your first-party data, powered by FastStats Designer™. Then integrate and connect data with your preferred ESPs and fulfillment channels.
Connecting with people is easy too. Your data tells a story, and Orbit makes it easy for you to share insights and campaign reports with all relevant stakeholders in a simple, visual online format.
Embrace formidable analytics capabilities powered by Apteco FastStats® technology to explore your data. Create dashboards containing key insights with the ability to filter, build lists and drill down interactively from visualisations.
Upload your logo and select or create colour themes to design beautiful, branded dashboards to share insights across your organisation. Visualisations are updated automatically to reflect the latest data refresh, so your teams can always work with up-to-date information.
Better understand your audiences for more targeted and effective campaigns. Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and create targeted customer segments.
Quickly create and check a target audience list for your campaign, and then export, or trigger a broadcast, using your chosen ESP. Empower your marketing teams to build audience definitions for themselves, directly from visualisations, at the moment of need.
Turn your insights into action, orchestrate every part of your campaign to deliver the right message, to the perfect audience, at the ideal time – all from one platform.
Connect your data and channels, extract actionable insights to build and refine your ideal target audience and then personalise and automate your communications. Monitor the status and performance of your campaigns from any connected device, 24/7, so you can always use live insights to act fast.
Turn insight into action – watch our Orbit platform video now
Use all your data to generate insights to action your campaigns using Apteco Orbit.
Connect, analyse, target and campaign, all in one beautiful workspace.
Fill in the form below to watch our Orbit video.
Orbit use cases
Explore some examples of how companies currently benefit from Apteco Orbit.
Apteco provided direct access for multiple users in the marketing team to see and act on data, insights and predictive models.
Marie-Louise Lord, Senior CRM Manager, New Look
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
More marketing power when you need it
Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.
In-depth data analysis of first-party data
Explore millions of data records in seconds, to help you understand patterns using interactive visualisations, customer profiling analysis and predictive modelling, plus tools for data aggregation and basket analysis. Use your favourite analytical techniques to make smarter targeting decisions, and take advantage of built-in machine learning to increase cross and upsell opportunities.
Powerful, multi-step campaign automation
Build and automate multi-channel, multi-stage, event-driven campaigns. Our approach allows you to integrate and gather communication history and responses from all your key marketing channels and data sources, both online and offline. Engage with prospects and customers in near real time and use integrated AI to continually test, monitor, and optimise your messaging and offers.
Access our range of resources relating to the features and benefits of Apteco Orbit.