Apteco Orbit™
Actionable insights, endless possibilities. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Your end-to-end actionable data insights marketing platform
One place to create highly targeted audience lists, visualise and analyse your data, build emails and activate and optimise high-performance marketing campaigns.
Connect
Start by securely and easily uploading – or connecting – your data into the Apteco Cloud - our flexible and secure cloud solution. Access all your connected data sources to make smarter, data-informed decisions from a holistic view of your customer, prospect, behavioural and transactional data. Then integrate and connect with your preferred ESPs and fulfilment channels.
Connecting with people is easy too. Your data tells a story, and Orbit makes it easy for you to share insights and campaign reports with all relevant stakeholders in a simple, visual online format.
Analyse
Embrace formidable analytics capabilities powered by Apteco FastStats® technology to explore your data. Create dashboards containing key insights with the ability to filter, build lists and drill down interactively from visualisations.
Upload your logo and select or create colour themes to design beautiful, branded dashboards to share insights across your organisation. Visualisations are updated automatically to reflect the latest data refresh, so your teams can always work with up-to-date information.
Target
Better understand your audiences for more targeted and effective campaigns. Use data exploration and visualisation tools to convert large volumes of transactional, multi-channel data to identify your ideal audience, and create targeted customer segments.
Quickly create and check a target audience list for your campaign, and then export, or trigger a broadcast, using Apteco email or your chosen ESP. Empower your marketing teams to build audience definitions for themselves, directly from visualisations, at the moment of need.
Campaign
Turn your insights into action and orchestrate every part of your campaign to deliver the right message, to the perfect audience, at the ideal time – all from one platform.
Connect your data and channels to help you extract actionable insights to build and refine your perfect target audience. Then use your audience immediately to activate your campaigns. Design beautiful, responsive emails in our integrated email platform and collect valuable insights to help qualify your leads with Apteco forms. Personalise and automate your multi-stage, multi-channel marketing journeys in the journey builder, and then monitor the status and performance of your campaigns from any connected device, 24/7, so you always have live insights to act fast.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Introducing Orin, your new AI-powered data navigator and knowledge guide.
Whether you’re exploring dashboards, hunting down features, or wondering “Where do I click next?”- Orin is here to help with real-time, reliable answers.
Navigation. Simplified.
More marketing power when you need it
Apteco FastStats® and Apteco PeopleStage™ offer greater functionality for more powerful data analytics and modelling, multi-channel and multi-stage campaigns.
Orbit use cases
Explore some examples of how companies currently benefit from Apteco Orbit.
While planning for Black Friday, our e-commerce team saw an opportunity to build a real-time view of in-day performance. Plinc helped create a visual dashboard, and for the first time, we as a business had access to data in real time that could inform in-day decision making.
Steven Moriarty, Head of Customer Data and Insight, Crew Clothing Company
Related content
Access our range of resources relating to the features and benefits of Apteco Orbit.