Marketing intelligence and activation layer for your data

Build precise audiences in minutes, design customer journeys and activate smarter campaigns. All with your existing CRM and data sources, without expensive or complicated replatforming.

Happy with your CRM, but want more marketing power?

Apteco adds the marketing intelligence your CRM was never designed for, enhancing your existing CRM with:

  • Direct access to your data
  • Advanced segmentation and analysis
  • Unified customer data
  • Powerful selections and campaign activation
  • Richer marketing insight
  • Out-of-the-box models, templates and dashboards

Want better access to your data, wherever it lives?

Apteco gives you a fully connected marketing platform to personalise your marketing and activate your audiences, to:

Strengthen every supporter relationship

Apteco is ideal for marketers and fundraisers at charities and nonprofits, a sector Apteco has worked closely with for over 35 years. We give your marketing team enterprise-level analytics and activation without the enterprise price tag.

Trusted by global brands

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Apteco Customer Data Platform (CDP)

Unify your customer data in the Apteco Cloud to activate personalised campaigns

The Apteco CDP is perfect if you’re just getting started and have data in lots of separate systems, offering a seamless integration experience. Our persistent data store ensures that your data is always accessible and secure. It’s the ideal choice for marketing professionals who are ready to activate their data and personalise multi-channel customer experiences.

Apteco CDP diagram
Unified customer profiles
Unified customer profiles
Automated identity resolution
Automated identity resolution
Data activation
Data activation
First-party data integration
First-party data integration
Scalable performance
Scalable performance
Compliance and security
Compliance and security

Flexible packages to suit your needs

Whether you run a small business or international enterprise, our range of packages and prices are designed to be cost-effective. Create the perfect mix of bundles, features and users to suit your requirements and budget.

Step One
Choose an analytics bundle that suits your needs

Starting at:

£231/ month

(local pricing available)

  • Selector bundle
    Selector bundle

    Audience selections made easy. Create, refine and share target lists.

  • Analyser bundle
    Analyser bundle

    Powerful visualisation tools to help understand your customers and their behaviour.

  • Predictor bundle
    Predictor bundle

    Uncover deep insights into the customer journey and discover new marketing opportunities.

Step Two
Choose an optional campaign bundle for extra oomph

Starting at:

£161/ month

(local pricing available)

  • Broadcaster bundle
    Broadcaster bundle

    Simple quick-fire campaigning. Execute single step campaigns and analyse responses.

  • Campaigner bundle
    Campaigner bundle

    Enhance customer engagement with event triggered and highly bespoke multi-step journeys.

  • Orchestrator bundle
    Orchestrator bundle

    Enterprise level, high powered and optimised campaigns to drive ROI across more channels.

Step Three
Supercharge your marketing with Apteco email

Starting at:

£1.58/ 1,000 monthly sends

(local pricing available)

Seamlessly move from interrogating your data and creating highly targeted audience lists, to creating and delivering beautiful responsive emails

  • Integrated email builder for easy, immediate access
  • Secure platform for reliable email delivery
  • Flexible drag and drop email editor and templates for efficient design and reuse
  • Personalise emails with recommendations and content for better engagement
  • Automate email journeys for timely interactions
  • Conditional blocks for testing and customisation
  • Forms for double opt-in and data collection

Meet Orin, your AI-powered insights guru

He helps you get clarity, fast.  Orin distils the noise, delivers insights at light speed, and helps you stay focused on what actually matters: making smarter, faster decisions.

Insightfully intelligent. Surprisingly zen.

Apteco AI - Orin insights guru

Join our professional community

We’re part of an international community of partner networks, corporate customers, and individual users. Together, we share knowledge, experience, and expertise – and we win together.

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