Meet the team

At Apteco we treasure our employees and give them real flexibility and responsibility. Our success is due to these dedicated and talented individuals who are responsible for the highest levels of customer service available in our marketplace today.


We have a strong ethos of work-life balance and are extremely proud that not one member of our team has ever left Apteco. It is therefore no surprise that we have attracted some of the best developers and marketing analysts available within the industry today.

James Alty

Managing Director

Founder & MD of Apteco, James is a technologist at heart, now responsible for ensuring we meet our clients’ needs with powerful software and great services. Outside Apteco, James is a squash player, private pilot & single speed cyclist.

Rob Downs

Technology Director

Rob is a founding director of Apteco and has led the R&D of the data analysis server at the heart of our Marketing Suite software. He is team leader of the R&D group & runs financial matters within the company - but he prefers running marathons.

Simon Holderness

Development Director

A founding director and head of the development team, Simon coded the first generation of the Apteco Marketing Suite & developed them into today’s leading edge applications. In his spare time he once renovated an old primary school into a house & now runs a farm.

Simon Fletcher

Business Development Director

Known to everyone as Fletch, Simon is an experienced business manager, a data driven marketing advocate & IDM graduate in Direct & Digital Marketing. We have recruited over 70 partners since he joined Apteco in 2002.

Paolo Rizzo

Business Development Consultant

Paolo is the newest member of the Business Development team. He has worked in the Pharmaceutical, Telecoms, Public Sector, Financial, Logistics, Retail and Sports industries and has over 15 years of CRM and BI experience in development and systems analysis.

Francesca Hose-Berté

Business Dev't & Marketing Consultant

Driven by innovative marketing, Francesca has been supporting Apteco's partner channel since 2012. Having previously worked for npower and Cancer Research UK, she is now immersed in the world of data & strives to see businesses use it effectively.

Melanie Davis

Marketing Manager

Since 2007 Mel's role in driving the Apteco brand to support our partner channel has included a wide range of marketing activities. She has been a B2B marketer in the DM industry for over 15 years and is responsible for Apteco's annual user conference. 

Jackie Hayward

Administration Manager

Jackie's team is the first point of call for all licensing enquiries, training bookings & accounts payable. An experienced administrator & office manager for more than 20 years, Jackie joined in 2004 to ensure the Apteco office runs smoothly.

Michaela Stanley

Administration Assistant

Michaela is responsible for the administration of Apteco’s training courses and will most likely be the person transferring your call when you phone Apteco. A proud mother and grandmother, Michaela also takes care of all your urgent licensing and upgrade requests.

Caroline Horne

Administration Assistant

Caroline joined the Administration team in October 2015 having 20 years of experience in previous admin roles. Caroline deals with all aspects of the admin team’s day to day operations including licensing and training enquiries.

Robin Prouse

Training Manager

Robin has been the Training Manager at Apteco since 2005. With over 25 years of experience in teaching, lecturing & training (Business Marketing, Economics and IT), Robin heads up the team who deliver the various Apteco Marketing Suite courses & training materials.

Diane Austin

Training Consultant

Diane is responsible for delivering user training and co-ordinating the Apteco Marketing Suite Usability Testing Programme. Before joining Apteco in 2012, she spent 10 years lecturing in Further Education. Diane has worked in a variety of customer-oriented environments, giving her a great balance of business and educational experience.

Iain Johnson

Training Consultant

With over 20 years of experience working in education, Iain is a skilled trainer who has spent time teaching both children and adults. You are likely to meet Iain on Apteco FastStats® and Modelling training courses, or out hill walking as he loves the great outdoors.

Andy Chislett

Consultancy Manager

A former DBA & developer, Andy joined Apteco in 2005 & now leads the Apteco consultancy team. When not on the road supporting partners with fresh Apteco Marketing Suite installations, he's building proof of concept systems & working as part of the support team.

Richard Thumwood


Rich joined Apteco in 2006 & was tasked with improving the support call process. This resulted in an email logging, searchable system to increase efficiency and response times. You may meet him during a technical installation, project or consultancy session.

Martin Cable


In 2013 Martin joined Apteco's consultancy team to assist with the more comprehensive & multifaceted Apteco PeopleStage installations. He previously worked for an international membership organisation leading the IT database team. On Saturday mornings Martin can be found at the local Parkrun.

Craig Walker

Support Manager

Craig joined Apteco in 1997 as an analyst programmer. He moved into Apteco Marketing Suite support in 2000 & has been manager of the Technical Support team since 2006. Apteco PeopleStage is the 5th generation of the product he has helped support.

Matt Such

Support Consultant

Matt offers technical & user support to our partner channel on a daily basis. A devoted football supporter, Matt joined Apteco in 2010 from an accountancy role and has since become a valued technical resource, particularly for our PeopleStage campaign management users.

Clive Weston

Support Consultant

Clive has been a part of the support team at Apteco since September 2013. He has worked within the marketing sector for 25 years & has wide experience of data manipulation whilst using & supporting various software applications.

Alex Mumford

Technical Support Consultant

Alex is a huge Heavy Metal fan and vocalist in his own band, however his day job providing technical support to Apteco’s partners is generally a quieter gig. Before joining Apteco in 2015, Alex spent six years as a Support Analyst supporting hardware and various software applications.

Ray Kirk

Consultant Developer

Ray is part of the development team, but has a client facing role. His main focus currently is Apteco PeopleStage, from a training, best use and design perspective. Previously a SAS analyst, Ray's background is in statistics - expertise he used to develop the Decision Tree module within Apteco FastStats®.

Adam Robertson

Senior Developer

Adam Robertson has been a Senior Developer at Apteco since 2004 & has at one time or another led development on Apteco FastStats®, FastStats® Excelsior, Apteco PeopleStage & the Apteco FastStats® API. He has in-depth knowledge of the Microsoft development ecosystem & has a keen interest in developing testing tools.

Robin Holderness


Now part of the development team working on PeopleStage, digital integrations & usability projects, Robin initially joined Apteco in 2011 as a Support Consultant. A former IT leader in the public sector he is a family man & keen football supporter.

Peter Chapman

Senior UI / UX Developer

Pete is a seasoned developer who has been a fundamental part of Apteco since the early years. In the last 15 years he has found himself specialising in the development of user interfaces, with usability & the user centred design process among his favourite topics.

Mo Almass

Front End Developer

Mo walked into Apteco by accident thinking it was a coffee shop and he’s been around since. On a more serious note, whilst battling with ADHD, Mo discovered killer UI visual design and front end development skills, along with a crazy interest in design thinking and tech businesses.

Chris Roe


Chris spends most of his time thinking about & developing new analytics features for Apteco FastStats®. You may also meet him during the Apteco Marketing Suite training sessions. He has played a key role in the software testing process since he joined Apteco in 2005.

Stuart Williams


Stuart is a recent addition to the Apteco Development team, primarily testing the Apteco Marketing Suite for defects & providing UI feedback. Moving from the video games industry where he tested and developed games for over 8 years, he is now responsible for improving Apteco's testing methods.

Tim Heron

Senior Developer

Tim started at Apteco as a developer in 2002 and has worked on a wide range of the Apteco Marketing Suite components. Tim is currently a member of the Apteco High Performance Team where his primary focus is on improving the speed and power of the the Apteco Marketing Suite technology.

Sarah Liu


Sarah is leading the development of social media, CRM & ESP integrations with the Apteco Marketing Suite. A forward thinking, interdisciplinary data scientist & mum of 3, Sarah has worked in the insurance, manufacturing, education & banking industries. She speaks English, Mandarin Chinese & Taiwanese.

3 reasons to partner with Apteco

There are now more than 500 Apteco Marketing Suite systems worldwide and over 3,700 users. Here are 3 reasons why now is the time to join us:

  1. We are financially strong and continue to achieve sales growth year on year.
  2. Our founders have stayed together since 1987.
  3. With no external backers demanding returns, we continue to invest heavily in the next generation of the Apteco Marketing Suite.

Clients Stories

Businesses in a range of industries have boosted profits with Apteco. Get inspiration here...

P&O FerriesTravian GamesHaymarketThe Children's SocietyRACRNLI