Apteco email
Design and automate emails your audience will love - with built-in reporting that proves marketing impact.
"I want an easy-to-use email platform that has lots of templates and the choice to design my emails from scratch, in HTML or using drag-and-drop functionality."
"I don’t want to have to manually schedule every email in order to drive conversions and engagement with my brand."
Responsive, professional emails, built-in
With Apteco email you don’t need to leave our marketing platform to design your emails. Our integrated email builder provides a secure and reliable email delivery platform, where you can seamlessly move from interrogating your data and creating highly targeted audience lists, to creating and delivering beautiful responsive emails that turn your customer insights into campaign actions and results. Using flexible drag-and-drop functionality, with the ability to add, resize, and crop images, add links, videos and other brand content, you can ensure your emails always look perfect!
Feel confident and secure with reliable deliverability and comprehensive testing functionality. Preview your emails on multiple devices and platforms before you send.
Start from scratch or select from a variety of pre-designed templates to create and send beautiful emails without touching a single line of code.
Personalise with recommendations or content based on how your customer has previously interacted with you, such as previous purchases, salutations, subject lines and headers.
Track the effectiveness of your emails in real-time. Monitor email metrics such as click-through rates, opens, and unsubscribes, and check delivery rates and bounces as they come in.
Add emails straight into your campaign journeys to send relevant, timely emails, without the need for manual intervention.
Test and learn using percentage and segment splits to give you greater insight about your audience. Test images, subject lines, content, headers, call-to-action buttons and more.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Perfect for all marketing teams
Whether you prefer coding in HTML, designing from scratch with our intuitive drag-and-drop editor, or starting quickly with a beautiful template, Apteco email makes it easy for all levels of email creators. Customise your brand effortlessly, upload existing HTML layouts, or choose from a wide range of pre-designed options. Before you hit send, use our preview and testing tools to ensure your emails render perfect across all devices and browser types.
Drive conversions without the manual effort
Tired of repetitive tasks and endless revisions? Let Apteco simplify your workflow. Automate email campaigns like onboarding flows, re-engagement, win-back and abandoned cart messages - all with our visual journey builder designed to nurture and strengthen customer relationships. Reach customers at the perfect moment with real-time triggers based on behaviour and interaction and deliver dynamic, personalised content based on segments or data fields, ensuring every message is relevant. The result: higher engagement, stronger relationships, and improved ROI.
Supercharge your email marketing with Apteco
Take your email campaigns to the next level with Apteco. Clear deliverability insights - including bounces, spam, and unsubscribes - help protect your company’s reputation, while intuitive campaign dashboards track opens, clicks, and conversions to prove marketing impact. Optimise every send using percentage and segment splits to test subject lines, images, content, headers, and calls-to-action. Continuously refine your approach to boost engagement, maximise conversions, and ensure every campaign delivers measurable results.
"Healthy Steps is a critical program helping to tackle childhood obesity, working together with DCX and the Apteco platform we have delivered an automated eight week comms journey and showing amazing results in the pilot phase."
Orla Hugueniot, Head of Early Years Marketing Programmes, Department of Health and Social Care
Flexible pricing bundles
Choose the level of power you need - from simple email campaigns to complex multi-stage, omni-channel journeys with real-time triggers and content optimisation.
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
Types of email automation campaigns
Here are a few examples of the ways email automation can be used to achieve your core goals:
Welcome emails are sent automatically when someone subscribes to your email list or purchases a product. Offer a personal touch to really make an impact on those click and open rates.
Promotional emails are multi-faceted and can be designed to promote a variety of products or services. Offer discounts, coupons or vouchers, or promote blogs, webinars and other marketing material.
Designed to help you to engage with people at the most pivotal points of their customer journey, these automated emails are triggered by the recipients interactions and behaviour, so that you can reach out to them immediately with relevant messages and offers.
Lead nurturing emails are usually a series of automated emails that encourage prospects through the marketing funnel. These emails should be tailored to meet the needs of the recipient - if they feel rushed they may be discouraged from engaging further.
Win-back email campaigns can be very effective at targeting people who haven’t purchased from or interacted with your brand for a set amount of time. These campaigns use an automation sequence and trigger a series of emails that aim to re-engage them, with little or no manual intervention.
Drip campaigns are particularly well suited to gradually introducing prospects to your company, product, or industry and to connect, onboard, engage, nurture or retain. These campaigns deliver regular, relevant content to individuals who have already shown interest, ensuring maximum impact.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Sharpen your email marketing skills
Access our range of helpful eGuides and infographics, insightful blogs, engaging videos, webinars, and more.