Data hosting and CDP
With secure data access and hosting built-in, you can personalise your campaigns based on customer interactions with your brand.
"I want to bring all my customer data together into a marketing platform and create smarter campaigns using my channel touchpoints."
"I don’t want to run campaigns with only a partial view of my customer data."
All your data in one useful place
Navigating the complexities of managing and hosting marketing technology doesn’t have to be a burden. Apteco provides a seamless solution with the Apteco CDP and Apteco Cloud - designed to reduce reliance on in-house IT resources and technical support. With automatic software updates and cloud-standard security, you can ensure your marketing platform is deployed swiftly and efficiently, without stretching internal teams.
Offering scalable storage and consistent performance, the Apteco solution keeps your data insight and campaign tools running at their best. Easy to set up and quick to deploy, you’ll be ready to drive results in no time.
The Apteco marketing platform has robust integrations in place with multiple delivery and engagement platforms, opening the door to multi-channel campaign automation, highly personalised customer experiences and improved engagement results.
The Apteco CDP stores data permanently, allowing you to build a deeper profile of each customer and target them in a more personalised manner. Track customers as they move between segments you’ve defined to trigger marketing communications at exactly the right moment, to improve retention and drive revenues.
Whether you're looking to enhance your access to customer data or streamline your data processes, the Apteco CDP is the ideal choice for marketing teams who are ready to activate their data and personalise multi-channel customer experiences.
Scalable storage and reliable performance with the Apteco Cloud mean you can be confident that your Apteco data insight and campaign activation systems are always working at maximum speed. Simple to set up and speedy to deploy, you can be up and running in minutes.
The Apteco CDP is designed to unify your data silos into a single persistent system. With built-in identity resolution and validation rules, your data remains accurate, secure, and fully compliant. Our powerful matching and deduplication capabilities, combined with robust contact permissions and compliance tools, deliver a seamless solution for unified data management.
Apteco software is available via a flexible, cloud-hosted managed solution with all software updates applied for you and your data protected to cloud security standards. Apteco Cloud delivers a comprehensive hosting service that can be set-up and ready to use in no time.
Ready to drive business growth and execute smart, automated campaigns that deliver? Watch our Orbit platform video now
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Through, the use of Market Insight/Apteco FastStats tool combined with the D&B data, Canon has achieved full customer segmentation, it also continues to provide the visibility needed to help shape a ‘Customer Centric Approach’, which will ultimately drive a better customer experience over the medium term
John Marks, B2B Strategy Manager, Canon
Say goodbye to data silos
Harness the full potential of your customer data with an Apteco CDP. By unifying data from diverse sources such as purchase and communication history, online engagement, loyalty programmes, and social channels, you can segment and profile audiences, analyse and target effectively, and deliver hyper-personalised experiences. With the power of machine learning, predictive analytics and AI, you can orchestrate seamless customer journeys, automate communications, and trigger real-time interactions to unlock a competitive advantage. Gain unparalleled insights into each prospect and customer while driving meaningful engagement across channels.
Turning data into action
Apteco empowers marketers and data analysts with cutting-edge tools and intuitive visualisations to transform complex data into actionable insights. With our interactive dashboards, you can quickly identify opportunities and share insights in an easy-to-understand format, helping you to act faster than ever before. Effortlessly create tailored audience segments from visualisations or uncover new prospects with our intelligent look-alike functionality. Seamlessly transition into journey orchestration and launch multi-channel campaigns using Apteco's journey builder to design both single and multi-stage automated campaigns.
Supercharge your email marketing
Secure and reliable email delivery
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
A customer data platform (CDP) is a piece of packaged software that creates a unified customer database that can be accessed by other systems. To create this database, a customer data platform pulls behavioural data, transactional data, and demographic data from multiple sources and unifies it, ensuring all your customer information is in one convenient place.
The job of a CDP is to collect as much data as possible about your customers and create profiles based on this data. Once customer data has been harvested by the CDP, a huge database is created. This is then segmented into profiles that allow for effective and personalised communications. As a result, marketers find that CDPs are vital for collecting customer data, interpreting it, and leveraging it effectively.
Collating your existing data on your customers’, both online and offline, all in one easy-to-use platform provides endless benefits to your business from a marketing perspective, such as:
- Better customer engagement and valuable customer experiences
- Improved campaign response rates
- Greater understanding of behaviour
- Actionable insights
- Gain insights from real‑time data, identify high‑value segments and predict a customer’s most likely future steps
CDPs are popular with businesses because they’re a ready-to-use and off-the-shelf solution to understand your customers. CDP platforms draw information from all channels and touchpoints, they have the potential to create a single customer view that is constantly updated. Collecting and unifying data is one of the most important aspects of the CDP platform. By eliminating silos, a complete picture of a customer is generated, and effective analysis becomes possible. When you unify your data from a range of sources and channels, you can create a competitive advantage and gain a powerful understanding of each prospect and customer.
While both platforms collect customer data, the main difference is that Customer Relationship Management (CRM) software organises and manages customer-facing interactions, while Customer Data Platforms collect data on customer behaviour with your product or service. This allows you to utilise your existing data to better market to your customers based on a variety of aspects, enabling personalised marketing to fit the customers' needs.
Once all the data has been brought together in your CDP, you can conduct analyses and turn your company’s data into insights to inform targeting decisions that drive your campaigns.
With Apteco software, you’ll have the ability to move at speed, get data insights quickly, and beat your competition to the opportunity. You can analyse millions of customer data records in seconds and unlock insights to power high-performing campaigns.
Experience the power of Apteco marketing software first hand with a demo – book now and select a time that suits you.
Related products
Apteco software tools to help you getting a complete view of your customer data.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Related content
Access our range of resources relating to the features and benefits of a customer data platform (CDP)