Apteco customer data platform
(CDP)
Unify your customer data in the Apteco Cloud to create a single customer view
that drives data analysis and activates personalised campaigns.
With the Apteco CDP, you can trust that your data is accurate, compliant, and ready to drive meaningful customer interactions.
Your unified data is built into the Apteco Orbit system to personalise multi-channel customer experiences and orchestrate campaign journeys, all within the Apteco Cloud.
Empower your data journey
Perfect if you’re just getting started and have data in lots of separate systems, the Apteco CDP offers a seamless integration experience. Hosted alongside your Apteco marketing platform, our persistent data store ensures that your data is always accessible and secure. Whether you're looking to enhance your access to customer data or streamline your data processes, the Apteco CDP is the ideal choice for marketing teams who are ready to activate their data and personalise multi-channel customer experiences.
Our platform is designed to unify your data within the Apteco Cloud. With built-in identity resolution and validation rules, you can trust that your data is accurate and compliant. Our advanced matching and deduplication features, along with robust contact permissions and compliance tools, provide a comprehensive solution for managing your data.
Build a 360-degree customer view by combining data from all your data silos in one place. This provides a complete and unified picture of each customer, offering better insights and enabling personalised multi-channel customer experiences.
Ensure accurate data matching and deduplication with automated identity resolution based on key identifiers. Our built-in validation rules and advanced matching features maintain data integrity and ensure omni-channel consistency across all customer touch points.
Leverage detailed customer insights to activate hyper-personalised marketing campaigns and communications. This allows you to deliver meaningful, tailored experiences and product recommendations across multiple channels, enhancing customer engagement and satisfaction.
Seamlessly integrate historical data and current interactions to create comprehensive customer profiles. This enables a unified view of each customer, enhancing your marketing strategies and ensuring data accuracy and compliance.
Benefit from scalable, high-performance data storage and processing. The Apteco CDP ensures your system can handle large volumes of data efficiently and effectively, providing a persistent data store that is always accessible and secure.
The Apteco CDP ensures your data is protected and compliant with GDPR regulations. Our platform includes robust data security measures and compliance tools, safeguarding personal data and maintaining privacy standards.
Connect your data: Choose whether to utilise the Apteco CDP or connect to your existing infrastructure
Personalise multi-channel customer experiences
The Apteco CDP connects your first party, proprietary customer, and prospect data, flowing in from many disparate data sources. These can include your CRM, transactional history, loyalty systems, campaign responses, engagement data, and much more. It then unifies that data into a single source of truth, giving you that all-important single customer view.
But the power is truly released when you can visualise all your data in Apteco Orbit, our end-to-end actionable data insights marketing platform. Here you can ensure that every customer journey is unique and relevant to each individual. With Apteco you can leverage the power of hyper-personalisation to influence purchasing decisions, increase engagement, and drive more sales.
Create targeted audience segments
At Apteco, we believe in empowering marketers and data analysts with industry-leading software and powerful visualisations. Our interactive marketing dashboards allow you to uncover and share actionable insights in a more digestible format, shortening time-to-insight so you can act fast. You can easily create targeted audience segments directly from visualisations, or use our clever look-alike functionality to identify more of your top prospects. Then move seamlessly into journey orchestration and multi-channel campaign activation with Apteco's journey builder, where you can build single and multi-stage automated campaigns.
Connect your data and move to the Apteco Cloud with confidence
There are many complex factors involved in hosting and managing marketing technology, but we've got you covered. The Apteco CDP and Apteco Cloud make everything easier by delivering a flexible and secure managed solution that reduces the need for in-house IT hosting skills and technical support. With all software updates applied and data protected to cloud security standards, you benefit from speedy deployment of your Apteco marketing platform and reduced internal resource issues.
Scalable storage and reliable performance mean you can be confident that your data insight and campaign activation systems are always working at maximum speed. Simple to set up and speedy to deploy, you can be up and running in minutes.
Already have a data warehouse, CDP or single customer view?
Apteco is also ideal for those with an established data infrastructure. Our data design tools connect to your business data resources to create databases optimised for high-performance marketing data analysis. With Apteco you can design your unique data view and seamlessly integrate it into your Apteco marketing platform. Easily link data tables and specify join relationships to transform your data into a structure optimised for marketing purposes. Use delta updates for big data and choose to deploy your solution to the Apteco Cloud, host with an Apteco-approved partner, or on-premise. Let's make your data work for you!
Supercharge your email marketing
Deliver personalised emails your audience will love
Design, automate and send responsive highly targeted emails directly from Apteco's marketing insights platform.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
CDP use cases
Explore some examples of how companies benefit from an Apteco CDP.
Related content
Access our range of resources relating to the features and benefits of the Apteco CDP.