Apteco for healthcare
Put healthcare analytics, communications and interventions at the centre of your health and wellness strategy.
Apteco healthcare platform - helping you make healthcare personal
Apteco leverages its roots in marketing technology to deliver tailored, intelligence-led analytics and communication software. Designed to work independently or alongside existing informatics tools, the platform combines powerful health analytics - built for rapid ingestion, exploration, analysis, and visualisation of large healthcare datasets to support clinical and behavioural insights - with multi-channel campaigning tools that enable organisations to plan, manage, and deliver everything from scheduled messaging to sophisticated trigger-based communications and targeted healthcare interventions.
Rapidly load and analyse large healthcare datasets to identify health trends and patient cohorts needing additional support. Speedily analyse population health patterns, perform clinical data analysis and identify behavioural insights enabling faster, informed interventions.
With Apteco you can place health communications and long-term condition (LTC) management at the centre of your wellness strategy. Develop and implement proactive approaches at speed to give patients support as soon as a problem is identified.
Empower people to take control of their own health and conditions by implement nudge-based communication pathways and interventions that enable patient self-care and promote healthy lifestyle changes.
Apteco streamlines communication and collaboration across care teams, helping to reduce unnecessary patient interactions. Inbuilt functionality allows automation of administrative and clinical tasks and allows secure data sharing across organisational boundaries.
Understand populations at scale: who people are, what risks they carry, how they behave, and how needs differ across geographies, demographics, and conditions. Apteco offers powerful segmentation and profiling capabilities to turn raw data into actionable insight.
With finite budgets and rising demand, you need to know who to target, when to intervene, and what will have the greatest impact. Apteco provides fast data ingestion, flexible analysis, and the ability to combine clinical, behavioural, and socio-demographic data.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Bringing significant value to the NHS, health and care providers
Apteco originated in the UK commercial sector and has since grown into a global provider of customer data insight and campaign automation solutions for data scientists, marketers, and charities worldwide. As the healthcare landscape continues to evolve and the need for intelligence-led analytics and effective healthcare communications intensifies, Apteco’s proven technology offers trusted, transferable tools for this critical sector, placing engagement at the heart of health strategies and enabling innovative and impactful approaches to today’s complex healthcare challenges.
Trigger-based lifestyle nudges and preventative interventions
With unprecedented pressure on healthcare systems to prevent and manage long-term conditions and support growing patient populations, influencing healthier behaviours has never been more important. By combining regular automated communications with the ability to trigger ad hoc interventions driven by events, data changes, behaviours or even external factors like weather conditions and air quality - healthcare providers can aid patients through every stage of their health journey and continuous feedback from engagement metrics allows you to refine messaging, optimise workflows, and ultimately improve patient adherence and health outcomes.
Personalised communications across multiple channels
Apteco enables healthcare services to move beyond one-size-fits-all messaging by delivering timely, tailored communications that reflect individual circumstances, risk levels, and preferences - whether appointment reminders, screening invitations, behaviour-change nudges, or condition management support. With Apteco, organisations can engage patients across their preferred channels while maintaining strict control, auditability, and consent management, providing a platform that balances broad reach and flexibility with the clinical and regulatory assurance essential in healthcare.
Engagement measurement and monitoring communications
Healthcare services increasingly recognise that understanding what works is critical to improving patient outcomes. Apteco goes beyond simple campaign tracking to measure engagement, response, and outcomes, enabling healthcare providers to continuously optimise interventions rather than relying on one-off communications. Centralised command-centre style dashboards allow teams to control multiple workflows simultaneously, providing a holistic view of patients’ long-term conditions and the communications they receive. Data is accessible across the organisation, with flexible filtering and drill-down capabilities that allow teams to extract actionable insights tailored to specific departments or patient cohorts.
Flexible pricing bundles to suit every database size
Whether your customer database contains 10 thousand or 10 million people, Apteco has your data insights and campaigning needs covered.
Read the stories of the trailblazers, innovators, and healthcare marketers who are transforming their healthcare communications with Apteco
Department of Health and Social Care and Paragon DCX - Healthy Choices
Delivering highly personalised, timely customer journeys to every registrant offering essential, tailored health advice and support.
Apollo and Bertelsmann Marketing Services
Delivering complex customer journeys to drive customer satisfaction with smart multi-stage campaign automation.
Health Education England and Paragon DCX
Transforming the use of their data to radically improve communications and help recruit the next batch of healthcare heroes.
Department of Health and Social Care and Paragon DCX
Encouraging and supporting families to adopt more healthy lifestyle behaviours with an automated eight-week comms journey.
We play nicely with others
Apteco software can send targeted communications to patients via many digital communication methods including social, email and postal fulfilment channels.
Engagement you can measure. Personalisation you can trust.
Create and activate personalised insight-driven email journeys directly from Apteco’s marketing insights platform.
Power more effective healthcare communications.
Related content
Access our range of resources relating to the features and benefits of Apteco software for the healthcare sector