Omni-channel marketing
Drive revenue and deliver seamless messaging - no matter the channel
"I want my customers to receive consistent messages no matter what channel or touchpoint they choose to use"
"I need to move away from single channel, single step campaigns."
Why omni-channel marketing matters
Customers don't stick to one channel — and neither should you. Whether they’re checking emails over morning coffee, scrolling LinkedIn on their lunch break, or browsing Instagram at midnight, your brand needs to be there. Apteco empowers marketers to deliver omni-channel campaigns that create a unified, personalised customer journey - keeping your brand top of mind and miles ahead of competitors.
Whether you're launching a product, nurturing leads, or building brand loyalty, Apteco helps you do it faster, smarter, at scale — all from one platform.
With unmatched open rates, mobile messaging allows you to reach customers instantly without being buried in an inbox or lost in a feed. Perfect for flash sales, time-sensitive updates, reminders, or anything that needs to cut through the noise now.
Design, automate, and personalise email campaigns that engage and convert - with open rates that make your CRM team proud. From subject lines to product recommendations, Apteco email lets you deliver tailored content at scale - driving relevance, loyalty, and conversions.
From B2C to B2B, Apteco helps you streamline your presence across the platforms where your audience spends their time — Facebook, Instagram, LinkedIn, and more. Convert casual scrollers into loyal customers and engage decision-makers with tailored content and ads that builds brand credibility and drives leads.
Inboxes are overflowing, timelines are chaotic, but a well-designed piece of direct mail? It gets noticed. Direct mail creates a tactile, distraction-free experience that sticks. Trigger physical mail based on customer behaviour for a high-touch, unforgettable experience. Pair it with email, SMS, or retargeting campaigns for a true multi-touch journey.
Push is one of the best tools for bringing users back - think cart reminders, app inactivity nudges, order updates, or loyalty point alerts - to keep your brand top-of-mind. Engage users with real time personalised push messages, on mobile and web, to drive immediate action.
Call centres can help to humanise the brand, plug gaps in the journey, and provide valuable real-time feedback. Whether it’s upselling, cross-selling, or saving cancellations, agents can pivot messaging on the fly, and close deals that digital tools can’t, and in industries like finance, insurance, or healthcare, customers often prefer to talk to someone before making a decision.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Omni-channel journeys. One seamless flow.
Don’t just manage channels, orchestrate them. Build smart, automated customer journeys that combine email, SMS, WhatsApp, Meta ads, LinkedIn, and more into a single, cohesive experience. Trigger the right message on the right channel at the right moment, based on customer behaviour, preferences, or lifecycle stage. Track key performance metrics by channel - opens, clicks, conversions, and then optimise each step and double down on what drives results. No guesswork. Just insight and impact.
Email marketing that actually performs
With Apteco email, you can build beautifully branded, hyper-personalised email campaigns that cut through the noise and drive real results. From automated welcome sequences to loyalty newsletters, every touchpoint is an opportunity to convert. Our drag-and-drop builder makes design easy, while smart selections and audience building help you target with precision. Plus, every open, click, and conversion is trackable, so you can continuously refine your messaging and segmentation to improve performance.
Cut through the noise
SMS and WhatsApp campaigns cut through the clutter with lightning-fast delivery and sky-high open rates (often 6-8x higher than email). Short, simple, and action-oriented they require minimal effort with maximum impact. Whether it’s a limited-time offer, appointment reminder, or a personalised follow-up, you can reach customers in real time with messages that feel personal, not pushy. Plus, with smart automation and interaction triggers, you’re not just sending texts — you’re sparking conversations that convert.
Related products
Apteco software tools to help you deliver successful omni-channel campaigns.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Since the project has been implemented, the team are delivering an increased level of campaigning across both channel and brand, including doubling the volumes of emails broadcast at 5% of the pre-change costs.
Ageas
Ready to master omni-channel marketing and crush your KPIs?
Access a range of helpful eGuides and infographics, insightful blogs, engaging videos, webinars, and more - everything you need to sharpen your omni-channel marketing skills.