Apteco for charities and non-profits
Put your supporters at the heart of your fundraising and use your data to strengthen the effectiveness of your marketing activities.
Trusted expertise, built on a wealth of experience
For over 35 years, we’ve helped charities to cultivate and maintain lasting relationships with their supporters and donors. From data fusion, data analytics and dashboarding to omni-channel, personalised campaign automation and content creation, Apteco enables your team to do more, to amplify every campaign, and clearly demonstrate the impact of your marketing with measurable, transparent results.
Unify all your data in one platform - so you can clearly see the full picture of each supporter. Goodbye fragmented spreadsheets, hello single supporter view.
Eliminate hurdles, replicate the high points, and detect where in the journey people are lapsing by identifying positive and negative giving behaviours from trends hidden within your data.
Build profiles on different types of supporters so you can target each group with the right kind of appeal at the right time. Segment supporters based on engagement, behaviour and value across all their interactions with you.
Respect every supporter’s choice while staying GDPR-compliant. With effortless exclusions and opt-out management, you’ll build trust, protect relationships, and keep every campaign relevant and compliant.
Trigger personalised journeys automatically, freeing your team from repetitive tasks and letting you focus on strategy, creativity, and driving real impact.
Track performance with clear, real-time analytics that show what’s working - and where to optimise. Confidently demonstrate ROI to stakeholders and funders.
Ready to drive growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Better understand your supporters
Gather clear, accurate campaign and audience data on an ongoing basis. Break key information out of disparate silos and centralise it so it’s shared with all relevant departments. Measure and score supporter engagement across all touchpoints – such as website interactions, email open rates, event attendance, and volunteer levels – to improve the effectiveness of your campaigns.
Transform campaign performance
Create relevant, personalised, and timely campaigns across multiple channels to ensure that you are engaging at every touch point. Boost the ROI of each campaign by factoring variables such as geography, engagement, and behaviour and identify key trends that make it easier to meet financial targets. Prevent over-marketing to your best supporters by applying controls to all campaigns and better align products and experiences with supporters more likely to respond to them.
Automate targeted appeals
Set up one campaign that can produce thousands of message variations, perfectly targeted to each individual receiving an email. Targeted automation enables you to reduce operating costs, free up time for more initiatives, and schedule campaign efforts when you are otherwise busy or away from the office – the ideal solution for non-profits who operate with limited resources.
Read the stories of the trailblazers, innovators, and marketers transforming their marketing with Apteco
Increased volunteer participation
Alongside partner Euler, the NSPCC developed an innovative automated journey using Apteco software for their flagship fundraising event, Childhood Day.
Improved donor conversion rates
Plan International UK collaborated with Wood for Trees to assist them in their mission to create a compelling "Campaigner Email Welcome" journey for donors.
Elevated the supporter journey to boost engagement
With the help of partner Euler, Mind was able to deliver dynamic, event-specific communications, ensuring supporters received timely, relevant emails tailored to their activity and event date.
Revolutionised donor engagement and supporter journeys
With support from Wood for Trees, Centrepoint implemented Apteco to automate and personalise key supporter journeys.
Supporter-centric approach for fundraisers
With the help of partner Wood for Trees, Teenage Cancer Trust was able to better understand engagement, set up and track KPIs, strategise and plan for the future.
Flexible pricing bundles to suit every database size
Whether your customer database contains 10 thousand or 10 million people, Apteco has your data insights and campaigning needs covered.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Explore charity marketing insights
From donor acquisition to legacy fundraising our resources have been designed specifically to help charities to boost engagement and drive fundraising success.
The data charities and non-profits hold on their donors and supporters, if used to its fullest can greatly impact your marketing communications, fundraising efficiency and improve your supporter experience.
By investing in an effective supporter data analytics platform that brings together all key touchpoints into a single location, fundraisers can deliver the exceptional experience that today's donors demand — and reap considerable rewards as a result.
You can deliver a consistent experience across all channels, with a new level of personalisation that makes donors feel recognised, appreciated, and understood. You can also optimise service by uncovering key areas of friction and either eliminating them or adding in real-time help so that donors are supported when they face challenges.
Data analysis, segmentation, profiling, modelling and supporter journey analytics tools can process huge volumes of data. This data can include everything from email open rates and donor feedback to the frequency of website visits, the average value / frequency of donations — even social media behaviour.
This data can be analysed at the click of a button, resulting in meaningful insights that help to build a truly comprehensive picture of your donors and the supporter journey.
The data you collect on your donors enables future growth and ensures sustainability. There are several key types of data your charity or non-profit should collect, these are:
- Biographical information, including age, employment status, family and communication preferences. Knowing the best channels your supporters want to be contacted through will help streamline your omnichannel marketing strategy
- Donor involvement, such as how the donor gives to charity, such as regular donations, event organisation, volunteer work
With Apteco software, you can begin to identify and understand the patterns of supporter behaviour, pinpoint important areas of friction or key events and recognise which journeys are most valuable.
Data strategies can be beneficial for charities in many ways.
By collecting and analysing data, charities can gain insights into their donors and supporters, which can help them make more informed decisions about fundraising and outreach. For example, data can help charities identify which donors are most likely to give again, which can help them focus their efforts on those donors. Data can also help charities identify trends in giving, such as which types of campaigns are most effective, which can help them optimise their fundraising efforts.