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Salesforce CRM marketing companion
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Apteco sits alongside Salesforce to help organisations make customer data more accessible for marketing
Unify your data, explore richer insights, build powerful audiences and deliver more relevant customer experiences.
Turn your Salesforce data into actionable customer insight
Apteco is the perfect companion for your existing Salesforce CRM, adding crucial value through unified data, audience segment building, and faster, smarter activation.
Salesforce is excellent for managing customer relationships and operational data. However, many marketing teams need more flexibility for advanced segmentation, cross-channel analytics, and rapid campaign targeting. Apteco sits alongside Salesforce to help organisations make customer data more useful for marketing.
Salesforce provides the CRM foundation. Apteco helps marketing teams activate more value from that investment without disrupting the systems your organisation already relies on.
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Apteco combines analytics, targeting and campaign activation in a single licence, helping organisations achieve faster time-to-value and predictable costs without unexpected consumption-based pricing.
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Insight that strengthens collaboration
Write audiences and scores back into your CRM so you align sales and marketing around the same intelligence. With one source of updated truth, you can create seamless and personalised marketing messages.
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Unlimited contact history, no storage fees
Keep your full communications history and transactional data without paying extra. Years of campaign data available for marketing attribution, seasonal analysis and long-term modelling, all included as standard.
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Unlimited dashboards and no extra licences
Share interactive dashboards across your entire organisation. Every team member gets the insight they need, without the need to purchase an additional viewing licence.
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Fixed, predictable pricing
Apteco pricing is based on the number of customer records in your database, giving you complete cost transparency in a single licence. Avoid the unexpected charges often associated with consumption-based pricing and scale your marketing activity with confidence.
Salesforce is powerful. But marketing teams still struggle to unlock its full value
Many organisations have invested in Salesforce as a core CRM platform yet still face challenges in day-to-day marketing execution.
Marketing teams often struggle to unlock:
- A unified, single actionable customer view
- Powerful segmentation and analysis
- Fast, flexible audience selection
- Rich cross-channel marketing insight
- Rapid campaign activation
The gap is between having customer data and being able to use it quickly, confidently and cost-effectively.
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Your CRM stores your data. Apteco activates it.
Your CRM is essential for managing relationships and tracking interactions. But marketing often requires deeper analytics, more flexible segmentation and faster campaign execution than CRM systems are designed for.
Apteco is a seamless CRM companion, connecting Salesforce with the rest of your data and channels. This unlocks advanced powerful segmentation, in-depth analytics and faster campaign activation, without technical dependency and the high cost tied to configuration, add-ons and maintenance.
Apteco doesn't replace your CRM. It makes it smarter.
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What makes Apteco the perfect Salesforce companion?
- Connect Salesforce data with customer, transactional and behavioural data to create a single actionable view
- Drive engagement with powerful analytics and targeting
- Build unlimited target segments and actionable lists without technical dependency
- Accelerate campaign delivery and shorten time to impact
- Explore, visualise and share dashboards without unexpected licensing costs
Turn your Salesforce data into actionable insights that increase retention and improve ROI, while lowering cost and avoiding re-platforming.
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We’ve found the use of Apteco to be of great benefit to our organisation, allowing easy access to our CRM data to perform quick and detailed data selections, whilst also offering a much greater analysis and supporter journey platform than our CRM system is able to offer.
Rachel Thomas, Head of Mass Participation, Teenage Cancer Trust
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How customers use Apteco with Salesforce
Analyse and target with Apteco
Connect your Salesforce CRM data with your other sources - transaction, web and digital engagement data - to create a single actionable customer view. Use Apteco for:
- Dashboards
- Profiling
- Advanced analytics
- Reporting
- Sharing
- Segmentation
- Audience selections
- Precision targeting
- Actionable lists
This approach is ideal for organisations that want to empower their marketing team with deeper customer insight and more powerful audience targeting, while continuing to activate campaigns through Salesforce Marketing Cloud or other campaign execution platforms.
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Keep the CRM you trust. Unlock the marketing power you need.
Whether you're already using Salesforce Marketing Cloud or looking for a faster route to marketing action, Apteco helps marketing teams activate more value from their Salesforce investment.
Easier access to insight, more relevant targeting, faster campaign delivery, reduced complexity.
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Activate your CRM data
Explore our range of resources and discover exactly how Apteco empowers marketers to bring CRM data to life.
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