Campaign automation
Automate campaigns to run seamlessly, engaging customers with the right message at the perfect moment.
"I want increased efficiency, improved personalisation, and better tracking of my campaign performance."
“I don’t want to miss out on timely opportunities, waste effort, or potentially damage customer relationships.”
Embrace the power of intelligent campaign automation
Automation is a key component of modern marketing, and it's no longer a nice-to-have, it’s become a must-have for any successful brand. It enables marketing complexity alongside operational efficiency, ensuring each customer receives carefully targeted communications at the perfect time. Automation streamlines processes so you can communicate with your customers at scale through multiple channels to keep them loyal and engaged. Not to mention it also encourages them to keep spending money with you.
Nurture prospects intelligently based on their specific actions. Automate multi-stage campaigns that factor in behavioural insights and buying journeys to ensure timely and relevant engagement, to avoid over-communicating and driving leads away!
Segment your audience based on specific criteria – interactions, engagement, transactions, and more. Then, create dynamic splits to deliver hyper-personalised messages to different segments. Test message variations, images, and send times to see what resonates best and continuously improve your results.
Set your campaigns in motion based on real-time customer behaviour with interaction triggers. Follow-up with personalised emails after a website visit, trigger onboarding sequences after signup, or re-engage inactive users based on their last activity.
Trigger automated messages with vouchers, coupons and discount offers. Target high-intent customers by responding immediately to real-time interactions, increasing purchasing frequency and growth, and providing the perfect opportunity to recover a sale, when an item is abandoned at checkout.
One way automation improves retention is through customer feedback. Send surveys to customers automatically once they’ve received their order, to understand their buying experience and how they found your service. Then you can make any necessary changes for keep them engaged with your brand.
Whether your aim is to increase sales, drive registrations or boost donations, clear, measurable campaign goals and message objectives can help you to track performance of key actions in real-time, in order to report on results, optimise success and address potential roadblocks.
Apteco has revolutionised the way Plan International UK is able to access data and gain insight through using FastStats and Orbit. Adding PeopleStage to our toolkit has transformed our automated journeys, enabling us to improve supporter experience. Wood for Trees and Apteco have been fantastic partners throughout all stages of implementation.
Laura Humphries, Senior Database Marketing and Insight Manager, Plan International UK
Precisely trigger your campaigns
Long-term, set-and-forget campaigns are history. Today’s customer journeys move fast, driven by real-time events across push and pull channels. To master this complexity, you need powerful analytics and automation software that is adaptive, responsive and helps to drive engagement. An abandoned cart can spark a multi-step recovery journey; birthdays, anniversaries, or loyalty milestones can instantly unlock exclusive offers. Every interaction becomes an opportunity to engage at the perfect moment.
Seize the initiative
Turn intent into revenue by acting the moment customers interact. Real-time triggers - based on behaviour, timing, or events – launch personalised campaigns at the perfect moment. Automation handles the heavy lifting, so your team can scale engagement without constant monitoring. Remove manual delays to stay ahead of competitors, capitalising instantly on every opportunity to convert, retain, or re-engage. Every trigger becomes a chance to deliver relevance, strengthen relationships, and maximise ROI.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Supercharge your email marketing
Automate reliable email journeys
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Related products
Apteco software tools to help you fully automate your campaigns.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
Equip yourself with the skills and know-how to activate automated campaigns
Explore our free eguides, insightful infographics, engaging blogs, videos and webinars to learn more about campaign automation.
Campaign automation is the use of an omni-channel software platform to consolidate, create, and automate a variety of related marketing initiatives. It incorporates customer data analysis and complex targeting rules and gives companies the ability to fully automate the end-to-end campaign process, both online and offline.
Automation has a huge number of benefits (many of which we've covered above) that means it should undoubtedly be something you’re doing.
The main benefits include:
- Increased efficiency: automating tasks frees up time for strategic work
- Improved customer engagement: personalising experiences leads to better customer relationships
- Better ROI: Targeted campaigns and automated processes can lead to higher returns on investment
- Scalability: Marketing automation tools can handle large volumes of data and interactions
The possibilities for campaign automation are endless. You can automate campaigns across multiple channels, using multiple types of campaigns, to achieve a multitude of goals. Examples of goals you might set for automation might be:
- Build brand awareness
- Nurture leads
- Improve open rates
- Improve click rates
- Reduce cart abandonment
- Increase brand awareness
- Increase up-sell and cross-sell opportunities
- Improve engagement
With Apteco's end-to-end marketing platform, it has never been easier to create, manage, and automate personalised omnichannel, multi-stage marketing communications that can be triggered in real-time in response to customer interactions.