"I want fully automated, event-triggered campaigns that free up my time for other work"

"I don't want manual, time-consuming campaigns."

Maximum results with minimum effort

Automation is a key component of modern marketing, particularly for companies with large audiences. It enables marketing complexity alongside operational efficiency, ensuring each customer receives carefully targeted communications at the perfect time. Automation also enables multi-channel campaigns and brand consistency, helping to grow trust and loyalty. 

Graph to highlight automation importance
Vouchers
Vouchers

Also refered to as couponing, vouchers are an extremely useful tool to offer customers value while increasing frequency and growth. Vouchers vary from discounts and bundling coupons (buy one get one free), to online and mobile coupons to be redeemed via a smartphone.

Lead nurturing
Lead nurturing

The majority of prospects aren't ready to become customers just yet, and contacting them too often can annoy them. Multi-stage lead nurturing takes the right timing into account, factoring in behavioural insights and the average time it takes to make a purchase.

Split test
Split test

Also known as A/B tests, split tests are a great way to see which email, subject line, landing page or banner generates the best results. Two variations are shared with a small but significant audience, and the best performing version is sent to the rest of the group.

What are the benefits of campaign automation?

The benefits and possibilities for businesses that implement campaign automation are endless. The main benefits include:

  • More efficient and effective marketing campaigns using many different data sources to inform targeting decisions
  • Campaign automation simplifies your tasks and workflows, saving you valuable time
  • It removes the need for manual repetitive campaign tasks and support from IT
  • Campaign automation makes your marketing activities more effective by helping you achieve personalisation at scale, improving the customer experience at every touchpoint
  • It uses past transactional data and predictive analytics, so the right customer receives the right message, through the right channels, at the right time
What is the difference between marketing automation and campaign automation?

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows. The intended goal of marketing automation is to improve your company’s online operational efficiency and hopefully grow revenue faster. An example would be an automated confirmation email when someone fills in a form to download a free eBook or makes a purchase.

Campaign automation is the use of an omnichannel software platform to consolidate, create, and automate a variety of related marketing initiatives. It incorporates customer data analysis and complex targeting rules and gives companies the ability to fully automate the end-to-end campaign process, both online and offline.

Why is campaign automation important to businesses?

Whereas campaign automation used to be a nice-to-have, it’s become a must-have for any successful brand.  

Gone are the days when linear campaigns can be planned six months in advance. Customer journeys are now more likely to be event-triggered with a combination of push and pull channels in play. Time-based, internal or external event triggers can start a campaign at any moment, with communications increasingly being played out in real-time. 

For example, an online basket cancellation on your website could be the trigger for a multi-step campaign to remind a customer to complete the order. The complexity of managing customer interactions across multiple channels based on event triggers can only be mastered with the aid of analysis and automation tools. 

One of the benefits is that marketers can free themselves up from manual and time-consuming tasks associated with managing non-integrated marketing processes, and instead focus on the optimisation of the marketing itself.

How to use campaign automation to engage your leads?

With Apteco PeopleStage’s state-of-the-art platform, it has never been easier to create, manage, and automate multi-channel, multi-stage, event-driven marketing communications and personalised campaigns giving you the best chance of success.

Triggered messages and carefully considered workflows enable you to orchestrate customer journeys and quickly respond to status changes, enabling you to communicate with your customers at the right time and in the most appropriate way.

The speed and simplicity of Apteco has made a significant contribution to PDSA's campaign planning and campaign production and we have been delighted with the product's impact on our marketing team.

Shaun Williams, head of marketing services, PDSA

Event trigger

Whereas previous campaigns may have been in the planning for months, many campaigns are now initiated by a trigger to have an immediate impact. Common triggers include time, such as a customer's birthday or purchase anniversary; an internal trigger, such as reaching a set number of loyalty points; or an external trigger, such as receiving a mobile push upon entering a physical store. 

Learn more

Email event trigger workflow

Near real-time

Marketers want to seize the initiative when customers initiate triggers. After all, the right communication at the right time is the golden rule of data-driven marketing. But this can mean different things to different companies. For example, an online abandonment could lead to a coupon arriving in the post the following day or, in location-based marketing, it may mean an instant smartphone push.

Learn more

Real time reporting example

Related products

Apteco software tools to help you fully automate your campaigns.

Apteco FastStats®

Apteco FastStats®

Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.

Apteco PeopleStage™

Apteco PeopleStage™

Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.

We play nicely with others

By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.

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