Apteco intelligence
Apteco marketing intelligence, powered by real AI.
“From predictive insights to automated recommendations, I want to know that every decision is backed by data and grounded in real results”
“I don’t want AI that’s invisible, uncontrollable, or inaccurate”
Maximise results with AI-powered insights
Unlock smarter marketing with AI, machine learning and predictive analytics from Apteco to turn raw data into real strategy. From customer behaviour forecasting to performance optimisation, we give you the tools to act before your audience even clicks. Our AI-powered features take the guesswork out of decision-making, helping you work more efficiently, uncover deep customer insights, predict trends, and deliver personalised experiences at scale. Identify and reach high-value prospects, engage the right audiences with precision, and surface the next best product offers automatically. With Apteco doing the heavy lifting, you’ll spend less time sifting through data and more time driving results.
Forecast future customer behaviour and trends to predict the likelihood of future actions, like making a purchase, churning, or responding to a campaign. This helps marketers to anticipate what will happen next and take proactive, targeted action.
Look-alike technology uses AI to help you find a fresh pool of prospects who look like your most valuable customers, helping you target high-potential audiences with precision. This improves campaign results and helps you grow faster without guesswork.
Leverage behavioural modelling to understand customer intent and preferences on a deeper level. Analysing their past actions - like browsing and purchase history, and engagement – to identify patterns fuels more targeted, relevant, and effective engagement.
Serve up exactly the right product or message for each customer with best next offer. Maximise customer value and boost cross-sell, upsell, and conversion rates through hyper-personalised automated recommendations.
Find out more about Apteco AI, and how you can maximise its potential
Read our new eguide The good, the bad, and the ugly: marketing AI explored, to learn more about Apteco’s AI offering and how we are working to mitigate the risks, so that it can be used in a safe, constructive, and practical manner
Smart technology to complement your marketing know-how
At Apteco, we believe in smart technology that complements your marketing know-how - not replaces it. Our software is designed to make your life easier and help you build and deliver campaigns that deliver incredible results. From predictive analytics to profiling and scoring, AI adds a crucial layer of insight and efficiency to your marketing. By integrating intelligent support into every stage of your experience, we’re helping you sharpen performance, boost engagement, and stay ahead in a data-driven world.
Streamline customer experiences and speed up processes through intelligent automation
While you want your prospects and customers to receive relevant messages and offers, you don't want to communicate with them too often. With campaign automation your audiences for forthcoming sends are evaluated, and records eligible for multiple campaigns are filtered according to which campaign ranks as most important. This ensures that each recipient gets the marketing communication most likely to engage them and reduces the risk of them unsubscribing.
Smart look-alike functionality
Find and target your best prospects with audience look-alikes. By analysing the attributes and behaviours of your best customers, you can identify and target new prospects who share these characteristics. Audience look-alikes offer a precise, data-driven, and proactive method to enhance engagement and retention, and improve cost efficiency, personalisation, and conversions. When integrated into a marketing strategy, this method can be a powerful tool for customer acquisition, churn prevention and reactivating inactive customers.
Flexible pricing bundles
Get the power you need for smarter targeting - from essential selections and dashboards all the way to deep profiling, custom expressions, and predictive modelling.
Selector bundle
Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
- Hosted in the Apteco Cloud
- Audience selections
- Sharing & exporting
- One starter dashboard
Analyser bundle
Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
- Advanced selections & profiling
- Unlimited dashboards
- Email & SMS upload & response gathering
- CRM integrations
Predictor bundle
Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
- Predictive & behavioural modelling
- PWE models and lookalikes
- Best next offer & cluster analysis
- Advanced segmentation
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Uncover key AI insights
Explore our practical eguides, infographics, blogs, videos, webinars, and more to build on your AI knowledge.