Maximise your results with transformative AI capabilities
Marketers have seen first-hand how transformative machine learning (ML) and predictive analytics can be. These are the foundations of AI and have helped marketers crunch huge volumes of data and provide unprecedented insights into consumer behaviour and preferences. With technology doing the hard yards, marketers can identify previously unreachable prospects and accomplish tasks more efficiently than ever before. Our machine learning features help you understand customer behaviour, predict trends, suggest next best product offers, find look-alike audiences, analyse customer value, and more.
Smart technology to complement your marketing know-how
Apteco is designed to make your life easier and help you build and deliver campaigns that deliver incredible results. Apteco intelligence (AI) is the crucial ingredient that adds extra insights and capabilities into your campaigns. Our deep understanding of predictive analytics, profiling and scoring, integrated into your automated campaigns will give your communications an added edge, helping you to improve performance and engagement.
Find out more about Apteco AI, and how you can maximise its potential
Read our new eguide The good, the bad, and the ugly: marketing AI explored, to learn more about Apteco’s AI offering and how we are working to mitigate the risks, so that it can be used in a safe, constructive, and practical manner
How are different industries using Apteco Intelligence to maximise their marketing?
AI can significantly enhance retail marketing. Techniques such as Best Next Offer and behavioural modelling help identify patterns in customer data, providing personalised product recommendations and increasing the likelihood of purchase.
AI can provide crucial support in the healthcare industry to improve patient outcomes. By recognising top-priority target behaviours, symptoms, and treatment effects, AI can help to identify and intervene with at-risk individuals.
AI captures real-time insights from massive amounts of user and financial data, which is crucial in the highly competitive and regulated financial services industry. These insights can then be used to predict preferences to offer personalised services based on demographic profiles and behaviour patterns.
Leading non-profit organisations are making the most of AI and machine learning to improve donor experiences, gain insights into supporter behaviour, and streamline donor journeys. For example, to prevent churn, by identifying supporters at risk of churning, so you can proactively work to retain them.
Streamline customer experiences and speed up processes through intelligent automation
While you want your prospects and customers to receive relevant messages and offers, you don't want to communicate with them too often. With campaign prioritisation your audiences for forthcoming sends are evaluated, and records eligible for multiple campaigns are filtered according to which campaign ranks as most important. This ensures that each recipient gets the marketing communication most likely to engage them, and reduces the risk of them unsubscribing.
Individual level scores
The individual level score uses a variable to rank the suitability of each campaign for each individual. This can be applied to determine the importance of a number of campaigns based on an individual's preferences. Using the likelihood of engaging or purchasing, score values can be applied looking at predicted responses, and campaign audiences can be refined accordingly to ensure each delivers the best possible results.
