Personalised experiences
Make every interaction count with personalisation your audience will love.
"I want to deliver truly individual experiences at scale across multiple channels."
"I don’t want mass communications or personalisation that feels irrelevant, forced, or out of context."
Turn data into connections
Move beyond “Dear [First Name]” with personalisation that actually feels personal. With dynamic content fields, every image, message, and call to action adapts to your customer’s unique interests, behaviours, and lifecycle stage. Whether you’re tailoring product recommendations, seasonal promotions, or loyalty updates, with Apteco you can create one message that feels like multiple personal conversations – so that every campaign reflects the customer behind the click. Effortless to build, impactful to deliver, and designed to make your audience feel seen - because when customers feel understood, engagement naturally follows.
Create messages that feel individually tailored, not mass-produced. Personalise text, visuals, and offers using real customer data - so every email, SMS, or push notification speaks directly to the person behind the profile.
Set behaviour-driven automations that adapt in real time. Respond instantly to actions like browsing, buying, or disengaging, delivering personalised experiences that feel timely, relevant, and human.
Craft audience segments that evolve with real-time behaviour, preferences, and predictive insights. Deliver messages that resonate deeply - and drive measurable ROI.
Go beyond generic promotions - anticipate what customers want before they act. Recommend products, messages, and incentives tailored to each customer’s behaviour, preferences, and intent - so every offer feels made just for them.
Leverage insights from behaviour, transactions, and engagement to personalise every interaction and reach each customer on their preferred channel, driving meaningful engagement.
See how your personalisation efforts impact performance. Interactive dashboards reveal who’s engaging, what’s resonating, and where to refine - so messages get smarter with every send.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Automate with purpose
Your customers move fast - your marketing should too. Triggers in the Apteco journey builder let you respond instantly to their actions, from browsing and buying to disengaging or celebrating milestones. Every interaction automatically adapts with their behaviour, ensuring your message lands at the right moment. With Apteco you can combine behavioural cues with segmentation and predictive insights to deliver the next best offer when it truly counts. The result? Campaigns that feel timely, human, and deeply relevant - without the manual effort. You focus on strategy; our automation handles the rest.
Insights that drive growth
Make every decision backed by data, not guesswork. Our powerful analytics functionality transforms raw information into actionable intelligence with profiling, segmentation, and behavioural modelling built in. See what’s working - and why - through an intuitive dashboard with interactive visualisations that simplify complex data. Identify high-value audiences, predict future behaviour, and continuously optimise performance. From campaign metrics to customer lifetime value, every insight helps you move from reactive to predictive marketing. Because when you can see your customer journey clearly in Apteco, you can confidently shape what happens next.
Apteco has empowered us to deliver more tailored and sophisticated supporter journeys, enhancing the overall supporter experience. The platform has brought significant efficiencies - it’s enabling deeper engagement and, ultimately, improved supporter retention.
Kathryn Ginn, Head of Data and Insight, VSO
Flexible pricing bundles
Choose the level of personalisation power you need and go beyond generic promotions - using rich customer insights to deliver experiences that feel individually tailored.
Selector bundle
Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
- Hosted in the Apteco Cloud
- Audience selections
- Sharing & exporting
- One starter dashboard
Analyser bundle
Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
- Advanced selections & profiling
- Unlimited dashboards
- Email & SMS upload & response gathering
- CRM integrations
Predictor bundle
Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
- Predictive & behavioural modelling
- PWE models and lookalikes
- Best next offer & cluster analysis
- Advanced segmentation
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Introducing Orin, your new AI-powered knowledge guide, data navigator and solution builder
Whether you’re exploring dashboards, hunting down features, or wondering “Where do I click next?”- Orin is here to help with real-time, reliable answers.
Navigation. Simplified.
Make every customer interaction count
Explore our insightful resources to help you master personalisation and deliver impactful experiences.