Apteco for leisure
Make better decisions about how you communicate and market to your fan base.
Sell more tickets, faster
Competition for someone's leisure time is fierce. Learning more about your fan and customer base allows you to make more informed decisions about how you message and market to them. Whether you want to sell tickets to one event, gain commitments for season ticket packages, or reactivate a base of lapsed game players, Apteco can help.
How do you know which fans are the best fit for each event? Review attitudes, behaviours, transactions, and other previous ticket buyer data to score every customer in your database with likelihood-to-buy information.
Older, fatigued email lists are less effective, and you need to remain GDPR compliant. Find ways to reach out to active and inactive fans or players through channels other than email.
Use relevant factors such as proximity to the stadium, tenure, ticket class, seat position, and purchase date to evaluate churn and drive improved ticket sales.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Launch more targeted, personalised marketing campaigns
For an event to sell well, sometimes all that’s needed is an announcement that the season or tour is going on sale. But there are many other instances where persuading fans to sign on for another season or to commit to a particular date in advance isn't quite as easy. By learning more about your customers and strategically marketing to them, you're better positioned for success. The right insights from your data will enable you to send more relevant, timely, and personalised messages and offers to the right people at the right time. With Apteco, you also have the ability to incorporate social media offerings such as Facebook Custom Audience for reactivation targeting and messaging.
Deliver increased ROI
Achieving a good ROI by selling tickets for events isn’t always guaranteed. That’s why it makes sense to find the most efficient ways to run your business. Apteco enables you to deliver smarter marketing campaigns with targeted messaging designed to increase the chance of a response from your customers. But these tools also help you reduce costs by automating processes that would otherwise be handled manually. That frees up time for staff to evaluate results and plan more strategic campaigns.
Read the stories of the trailblazers, innovators, and marketers transforming their marketing with Apteco
Streamlined communication resulting in 84K more clicks
Alongside partner R-cubed, Goodwood was able to enhance email engagement and reduce over-communication by creating dynamic, personalised marketing communications.
20% increase in email open rates
LifeFit Group, with the help of partner b.telligent, was able to achieve their goal of having a targeted dialogue with customers based on efficient communications, automation and personalisation.
Reactivation of 30% more players
Travian Games and partner b.telligent utilised Apteco’s integration with Facebook which had both a positive financial impact and for reactivation targeting.
Improved email open rates by 21%
Supported by CACI, the NEC Group was able to automate and deliver smarter, more timely and targeted email communications, resulting in higher engagement.
Flexible pricing bundles to suit every database size
Whether your customer database contains 10 thousand or 10 million people, Apteco has your data insights and campaigning needs covered.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Keep audiences engaged beyond the first click.
Create personalised email journeys that reward loyalty, respond to behaviour and grow lifetime value.
Turn moments into repeat experiences.
Related content
Access our range of resources relating to the features and benefits of Apteco software for the leisure sector