Apteco for retail
Harness the power of your data to engage customers, drive sales and keep shoppers coming back.
Ready to revolutionise your retail marketing?
It’s likely that your business already collects a wealth of customer and transactional data every day. Why not harness the power of that data to boost engagement and drive sales with Apteco's marking platform? We understand the unique challenges and opportunities of the retail sector, and our software is built to address them head-on. Our single, integrated platform is designed specifically to help you understand your customers, drive foot traffic (both online and in-store) and boost your bottom line.
Centralise data from all your touchpoints – online, in-store, social media, and more – to gain a 360-degree view of your customers.
Easily create, manage and automate multi-channel marketing campaigns in real-time including email, social, SMS, and push messaging with our intuitive journey builder.
Monitor the success of your campaigns in real-time with comprehensive dashboards and reports. Track key metrics like conversion rates, ROI, and customer engagement.
Improve customer experience by increasing targeting sophistication. Monitor and evaluate links between online and offline transactions to create tailored promotions for each customer and streamline campaigns.
Go beyond basic demographics. Segment your audience based on purchase history, browsing behaviour, loyalty status, location, and more for highly targeted campaigns.
Deliver relevant product and content suggestions to each customer by data-driven insights. Increase engagement, boost sales, and build loyalty with recommendations tailored to individual preferences and behaviour.
Drive business growth and execute smart, automated campaigns that deliver
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Personalise shopper experiences to optimise marketing efforts
Predictive analytics tools can help you make personalised product recommendations, design special offers, and deliver relevant content that resonates with individual preferences. Leverage behavioural and transactional data to optimise each touchpoint in the customer journey and understand what drives user engagement, conversions, and loyalty, to create a unified, seamless experience for shoppers across all channels, whether they are shopping online or in a physical store.
Engage meaningfully with shoppers to drive conversions
Use automation to trigger messages in real-time to keep shoppers engaged throughout the customer journey. Whether they need a nudge through the app when they abandon their cart, an email to thank them for their loyalty or a discount code in an SMS to stop them from lapsing, Apteco empowers you to connect with your customers on a deeper level, personalise their experience, and ultimately boost conversions and improve retention.
Flexible pricing bundles to suit every database size
Whether your customer database contains 10 thousand or 10 million people, Apteco has your data insights and campaigning needs covered.
Read the stories of the trailblazers, innovators, and marketers transforming their marketing with Apteco
Monitor and respond to real-time trends
Alongside partner Plinc, Crew Clothing Company empowered marketing teams with enhanced analytics and accurate, real-time metrics, optimising peak season sales.
200% improvement in email engagement
Greene King, with the help of partner Paragon DCX, were able to boost email engagement thanks to new affinity scoring models.
Single version of the truth around the customer
With support from Euler, Nisbets were able to drive growth and transform the way they engaged with their customers.
Transparent and audit-ready process
With support from partner Bertelsmann Marketing Services, Apollo was able to boost customer satisfaction with smart multi-stage campaign automation.
Customer-centric decision making
Alongside partner WOLFF DMM, L&T enabled targeted and selective upselling and cross selling using campaign automation.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Emails your audience loves - powered by data you trust.
Design, personalise and automate beautiful, impactful emails with Apteco’s intuitive drag-and-drop email builder.
Supercharge your marketing with Apteco email.
Related content
Access our range of resources relating to the features and benefits of Apteco software for the retail sector