Boost overall sales
It’s likely that your business already collects a wealth of data on customer transactions each day. Why not harness the power of rich transactional data to drive more repeat visits and increase sales? Data collected from loyalty and reward programme customers can be used to incentivise further purchases through targeted promotions.
Run smarter marketing campaigns
Want to manage dynamic, multi-channel campaigns with more sophisticated targeting? One idea could be to create personalised promotions based on near real-time transactions — both in-store and online. But that’s just the start of what you can do based on insights from your data.
Optimise the customer experience
Improve the experience you offer customers by increasing targeting sophistication. Monitor and evaluate links between online and offline transactions to create tailored promotions for each customer and streamline campaigns.
Automate targeted marketing efforts
Send thousands of targeted communications per day to various customer profiles across several different channels – like email, social, and SMS push messaging. Once you’ve set up processes like these to be automated, it frees up your staff to focus on more strategic initiatives.
The impact of Apteco software for Greggs is the complete transparency around the customer journey. The new solution tracks the value of the Greggs customer and how this evolves over time.
Strengthen the customer journey
Evaluate data on how customers use your website and stores to better understand the effectiveness of each touchpoint across the customer journey. For example, you can leverage online shopping cart behaviours and transaction data to build better intelligence on recency/frequency/value (RFV), which will in turn help you optimise your next campaign.
Gain a single view of the customer
Develop a better understanding of your customers based on activity across many channels, and track their value over time. Discover what motivates a customer to buy – and leverage behavioural data to serve up a best next offer he or she will be inclined to respond to.
Apteco software tools to help you gain new insights and deliver successful campaigns to improve your sales results.
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.