Meet the Apteco team

Founder & MD of Apteco, James is a technologist at heart, now responsible for ensuring we meet our clients’ needs with powerful software and great services. Outside Apteco, James is a squash player, private pilot & single speed cyclist.

Known to everyone as Fletch, Simon is an experienced business manager, a data driven marketing advocate & IDM graduate in Direct & Digital Marketing. We have recruited over 70 partners since he joined Apteco in 2002.

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

Adam Robertson has been a Senior Developer at Apteco since 2004 & has at one time or another led development on Apteco FastStats®, FastStats® Excelsior, Apteco PeopleStage™ & the Apteco FastStats® API. He has in-depth knowledge of the Microsoft development ecosystem & has a keen interest in developing testing tools.

Alex is a huge Heavy Metal fan and vocalist in his own band, however his day job providing technical support to Apteco’s partners is generally a quieter gig. Before joining Apteco in 2015, Alex spent six years as a Support Analyst supporting hardware and various software applications.

A former DBA & developer, Andy joined Apteco in 2005 & now leads the Apteco consultancy team. When not on the road supporting partners with fresh Apteco Marketing Suite™ installations, he's building proof of concept systems & working as part of the support team.

Arun started working within the Software Development team in 2016 where he joined the company through an Apprenticeship scheme. During this time he was focused on learning how to code and developing features for Apteco FastStats. Arun is now a full integrated member of the Software Development team and works primarily on Apteco Orbit. Outside of Apteco, Arun is a keen Guitar player.

Chris spends his time developing new analytics features for Apteco FastStats®. You may also meet him during Apteco training sessions. In addition to this, Chris spends his time building FastStats systems from publicly available data, searching for insights and writing for the Apteco Blog series.

Clive has been a part of the support team at Apteco since September 2013. He has worked within the marketing sector for 25 years & has wide experience of data manipulation whilst using & supporting various software applications.

Craig joined Apteco in 1997 as an analyst programmer. He moved into a technical support role in 2000 and has been manager of the Technical Services team since 2006. Orbit is the 6th generation of the product that he has helped support.

Diane is responsible for overseeing and delivering user training and co-ordinating the Apteco User Research and Usability Testing Programme. Before joining Apteco in 2012, she spent 10 years lecturing in Further Education. Diane has worked in a variety of customer-oriented environments, giving her a great balance of business and educational experience.

With over 20 years of experience working in education, Iain is a skilled trainer who has spent time teaching both children and adults. You are likely to meet Iain on Apteco FastStats® and Modelling training courses, or out hill walking as he loves the great outdoors.

Jackie's team is the first point of call for all licensing enquiries, training bookings & accounts payable. An experienced administrator & office manager for more than 20 years, Jackie joined in 2004 to ensure the Apteco office runs smoothly.

Jon joined Apteco in 2018. Previously Jon was a core member of a full stack, agile development team at one of the UK’s largest retailers. Jon specialises in web and mobile based solutions, with an emphasis on continuous delivery, unlocking value at the earliest available opportunity.

Katie joined Apteco in 2017 and has worked in design and marketing for over 20 years. Before starting at Apteco, Katie refined her skills in advertising agencies and large global corporates. In 2012 she started her own marketing consultancy which she ran until she moved to the UK. Katie is passionate about design and branding.

Lee joined Apteco in 2007 as a consultant. He provides technical support and guidance for Apteco’s biggest software partner on their enterprise solution. A B2B data specialist, Lee has worked in the industry since 1996.

Liz joined the Consultancy Team in 2018. Liz is both CIM and IDM qualified in Direct and Digital marketing and with over 12 years’ experience within data, marketing and campaigning across financial services, utilities, retail and leisure and B2B.

In 2013 Martin joined Apteco's consultancy team to assist with the more comprehensive & multifaceted Apteco PeopleStage™ installations. He previously worked for an international membership organisation leading the IT database team. On Saturday mornings Martin can be found at the local parkrun.

Matt offers technical & user support to our partner channel on a daily basis. A devoted football supporter, Matt joined Apteco in 2010 from an accountancy role and has since become a valued technical resource, particularly for our PeopleStage campaign management users.

Michaela is responsible for the administration of Apteco’s training courses and will most likely be the person transferring your call when you phone Apteco. A proud mother and grandmother, Michaela also takes care of all your urgent licensing and upgrade requests.

Mo joined Apteco in 2018. He has experience in manufacturing, IT and education and has worked in the private and public sector. With over 10 years’ experience in the IT industry, Mo now delivers training on Apteco marketing software.

Paul joined Apteco in 2018. He has a wealth of experience in developing enterprise scale web systems. Paul will be a key member of the development team as Apteco look to develop their web based products over the coming years.

Pete is a seasoned developer who has been a fundamental part of Apteco since the early years. In the last 15 years he has found himself specialising in the development of user interfaces, with usability & the user centred design process among his favourite topics.

Ray is leading the development of AI techniques within Apteco. He is extending and automating the statistical techniques within FastStats® which he developed in his early days at Apteco. This “Apteco Intelligence” will then drive campaign optimisation in PeopleStage and deliver insight in the Orbit online platform.

Rich joined Apteco in 2006 & was tasked with improving the support call process. This resulted in an email logging, searchable system to increase efficiency and response times. You may meet him during a technical installation, project or consultancy session.

Now part of the development team working on PeopleStage, digital integrations & usability projects, Robin initially joined Apteco in 2011 as a Support Consultant. A former IT leader in the public sector he is a family man & keen football supporter.

Sam joined Apteco in 2013 as an Apprentice and is now a fully-fledged member of the PeopleStage development team. Having worked on every facet of development from UI and UX to Service level optimisation, Sam has gained an extensive knowledge of the PeopleStage workflow and testing cycle.

Since 2014, Sarah has played a key role in the integration developments with social media, CRM, push notifications, ESPs and the Apteco conference API / App admin. She is a forward and interdisciplinary thinker and a mum of 3; has worked in the insurance, manufacturing, education and banking sectors prior to joining Apteco. She speaks English, Mandarin Chinese and Taiwanese.

A founding director and head of the development team, Simon coded the first generation of the Apteco Marketing Suite™ & developed them into today’s leading edge applications. In his spare time he once renovated an old primary school into a house & now runs a farm.

Stuart's responsibilities are primarily testing FastStats® for defects or UI feedback. Moving from the video games industry where he tested and developed games for over 8 years, he is now responsible for improving Apteco's testing methods.

Tim started at Apteco as a developer in 2002 and has worked on a wide range of the Apteco Marketing Suite™ components. Tim is currently a member of the Apteco High Performance Team where his primary focus is on improving the speed and power of Apteco's technology.

Tim joined Apteco in 2017 having graduated with a maths degree. With an initial focus on Apteco’s Python integration, he has also worked on new analytics features for Apteco Faststats®, and is generally in his element whenever data or algorithms are involved.