Apteco for energy and utilities
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Attract and retain more satisfied customers
By learning more about your customers, engaging them in relevant ways, and providing a high-quality customer experience, your utility or service business is better positioned to grow and retain a base of satisfied customers. By deploying strategic, purposeful communication, you can encourage more customers to sign on with you – then engage with your brand and other services you might offer.
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Some utilities find it difficult to retain customers over the long-term – let alone find success persuading them to upgrade to a better level of service. But with Apteco you can leverage data-based insights to prevent customer churn and showcase upgrade options they’ll be more receptive to.
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Harness your existing customer base to cross-sell your gas, electricity, broadband and other support services. Prevent churn by recognising the warning signs of unhappy customers that are about to switch, by targeting them at just the right moment.
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Identify high value customers suitable for a one-on-one conversation with a service advisor. Promote new products and services at the most effective times, and automate multi-channel, personalised, cross-channel messaging designed to help you boost referrals.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
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Provide a high-quality experience, tailored to each customer
Once you know more about your customers, you’re better positioned to deliver engaging welcome journeys designed to encourage customers to follow through on a desired action – like upgrading or renewing their service. You can implement a triggered, automated program of messages designed to welcome, onboard, and educate your new customers. Apteco solutions also enable you to transform the customer journey with customised messaging based on specific profiles created within your database.
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Market your services more effectively
Just because you provide service as a utility doesn’t mean you must launch generic marketing efforts based on guesswork. Tracking the preferences and attitudes of both past and current customers will help you more effectively market to prospective ones. And Apteco solutions enable you to take action based on insights made clear from the data. Armed with these valuable takeaways, you can launch more personalised, automated, and omni-channel campaigns that drive better engagement with your prospects.
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Apteco has been essential for our day-to-day business for over five years now. Intelligent automation is a top priority for our team, because if campaign steps cannot be automated, we would not be able to implement them sustainably.
Kristiane Burg, Head of Online and Customer Relationship Management Business Unit Private Customers, NetCologne
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Flexible pricing bundles
Scale your insights your way - from essential dashboards to advanced analytics, precision targeting, and personalised automated campaigns.
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Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
- Hosted in the Apteco Cloud
- Audience selections
- Sharing & exporting
- One starter dashboard
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Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
- Advanced selections & profiling
- Unlimited dashboards
- Email & SMS upload & response gathering
- CRM integrations
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Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
- Predictive & behavioural modelling
- PWE models and lookalikes
- Best next offer & cluster analysis
- Advanced segmentation
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Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
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Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
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Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Clear, trusted communication when it matters most.
Create compliant, insight-driven email journeys that support service updates, change events and retention.
Improve engagement. Strengthen customer relationships.
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Related content
Access our range of resources relating to the features and benefits of Apteco software for the utilities sector