Apteco for automotive
Connect, evaluate, and utilise your customer data to accelerate sales and drive growth
Drive up your sales figures
No matter what aspect of automotive your business focuses on, it’s likely that you collect a wealth of data on customer transactions each day. Why not harness the power of this rich data to better coordinate efforts for new sales, re-sales, servicing, and finance packages? Apteco enables you to leverage data in order to maximise customer value, ROI, and business performance.
Being customer-centric and data-focused enables you to deliver a high-quality customer experience both online and in your dealerships. Monitor and evaluate specific online and transactional activity and identify ways to optimise the experience for each customer. It will change the way you message and market to your customers – for the better.
Evaluate data from your website or dealership to understand the effectiveness of each customer journey touchpoint. For example, leverage car configurator visitor data or transaction history data to build better intelligence on recency/frequency/value (RFV), which in turn can help you optimise your next campaign.
Insights from your data helps you understand how, when, and why your prospects want to be marketed to – such when then want a test drive or need new tyres. This intelligence enables you to create dynamic, multi-channel campaigns with sophisticated targeting that reaches prospects when they're most receptive to personalised messaging.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Gain a single view of the customer
Start gaining a clear understanding of your prospective customers by developing a single repository of accurate, up-to-date, high quality customer information. A single view of the customer will enable authorised team members to access a range of useful information within each customer record, including prior ownership details, warranty claims, brochure requests, and outbound marketing history. A comprehensive database like this will allow you to track marketing activity across all channels – whether that’s online, from direct marketing, or footfall in your dealership. The bottom line is you can discover what motivates an automotive customer to buy – and leverage behavioural data to serve up an offer he or she will be inclined to respond to.
Automate targeted marketing efforts
Once you’ve successfully segmented your data and used it to more strategically target qualified prospects, you can further cut costs and improve results through automation. With Apteco, you can send thousands of targeted communications per day to various customer profiles across several different channels – such as email, social, and SMS push messaging. Once you’ve implemented processes such as MOT and service reminders to be automated, it frees up your staff to focus on more strategic initiatives.
Synchronising our customer marketing directly with our operational needs, has changed the way we think about what our database and what Apteco can do for our business. We have already proved data can deliver happier customers, now we have happier shareholders as well!
Morgan Jamison, head of retail marketing: Protyre
Flexible pricing bundles
Get the power you need to accelerate impact - from essential dashboards to advanced analytics, precision targeting, and revenue-driving campaigns.
Selector bundle
Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
- Hosted in the Apteco Cloud
- Audience selections
- Sharing & exporting
- One starter dashboard
Analyser bundle
Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
- Advanced selections & profiling
- Unlimited dashboards
- Email & SMS upload & response gathering
- CRM integrations
Predictor bundle
Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
- Predictive & behavioural modelling
- PWE models and lookalikes
- Best next offer & cluster analysis
- Advanced segmentation
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Emails your audience loves - powered by data you trust.
Design, personalise and automate beautiful, impactful emails with Apteco’s intuitive drag-and-drop email builder.
Supercharge your marketing with Apteco email.
Related content
Access our range of resources relating to the features and benefits of Apteco software for the automotive sector