Apteco FastStats®
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The powerful engine that works hard to turn even the largest data sets into a source of intelligent analysis
Unify all your customer data in one single customer view with Apteco for actionable data exploration, visualisation and data mining.
Powerful customer analytics at speed and scale
Explore your data in greater detail than ever before. Identify patterns in transactional data, perform customer profiling analysis, predictive modelling, basket analysis, create new variables and execute geographical analysis – giving you the insights to ensure that each and every customer receives the personalised experience they expect.
FastStats equips marketers, analysts and CRM teams with the freedom to explore data intuitively, build intelligent segments, and uncover opportunities faster - all without relying on IT.
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Everyone is different, so why send the same messages to all recipients? Apteco FastStats gives you the power to recognise common traits and create customer segments directly from charts and visualisations to improve engagement.
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With analysis and visualisation tools you can dig deeper into your data and extract more value, while integration with Python and R gives advanced analytical users access to many more modelling techniques.
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Are there geographical regions or a segment of prospects with untapped potential? Using an intuitive “drag and drop” approach, FastStats provides a unique combination of speed and power for data exploration and understanding so you quickly spot opportunities for business growth.
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Built-in machine learning and advanced modelling techniques combine behavioural and spend analysis to calculate the best next products to tempt customers, as well as providing cross and upselling opportunities.
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Data visualisations make it easy to check and understand the characteristics of your audience. Our powerful software quickly generates interactive charts, Venn diagrams, word clouds and profiles from your data.
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Apteco FastStats gives you complete control when creating audiences for campaigns. You have the power to build the perfect target audience from transactions, engagement and customer journey stage to improve your campaign performance.
We’ve found the use of Apteco to be of great benefit to our organisation, allowing easy access to our CRM data to perform quick and detailed data selections, whilst also offering a much greater analysis and supporter journey platform than our CRM system is able to offer.
Rachel Thomas, Head of Mass Participation, Teenage Cancer Trust
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Unlock insight faster
FastStats is built for speed. Whether you’re analysing millions of transactions or exploring behavioural trends, its high‑performance engine lets you interrogate data instantly and follow your natural train of thought. Move from question to answer in seconds, not hours - and act while the opportunity is still live.
FastStats gives you the tools to understand your audiences, segment intelligently, and make decisions grounded in data. Explore what’s possible when speed, simplicity and analytical power come together.
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Intuitive, visual, and designed for marketers
With a simple drag‑and‑drop interface, FastStats empowers teams across your business to dig deeper, discover patterns, and build audience selections with confidence. Every action becomes a reusable query, helping you create repeatable, scalable processes that drive smarter decision‑making.
Why choose FastStats?
- Lightning‑fast analysis of large data volumes
- Intuitive drag‑and‑drop user experience
- Advanced modelling without the complexity
- Repeatable, scalable workflows
- Freedom from IT bottlenecks
- Secure, flexible hosting options
- Direct integration with the wider Apteco ecosystem, including Orbit
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Predictive modelling built into FastStats
FastStats includes powerful modelling tools that help you target more effectively and understand customer behaviour with greater accuracy. You can profile your best customers, identify high‑potential segments, and score every record in your database using built‑in techniques including Predictive Weight of Evidence (PWE), decision trees (including CHAID) and K‑Means clustering.
These models run at speed on millions of records and give you clear, actionable outputs for acquisition, cross‑sell, up‑sell and retention. And once a model is built, you can evaluate performance using holdout samples to determine the point of maximum ROI before selecting audiences for your next campaign.
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Flexible licensing to match your needs
Choose the analysis bundle that fits your organisation, with optional campaign capabilities if you want to act quickly on the insight you discover. You can scale users, tools and hosting to suit your marketing operation - whether that’s in the cloud, on‑premise or partner‑managed.
FastStats is used every day by:
- Marketing and CRM teams
- Data, analytics and insight functions
- Customer experience and digital teams
- Campaign and communications teams
Its intuitive interface means anyone can explore data confidently, while still offering the depth and sophistication that analysts expect.
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Emails your audience will love - powered by data you trust.
Design, personalise and automate beautiful, impactful emails with Apteco’s intuitive drag-and-drop email builder.
Supercharge your marketing with Apteco email.
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We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
FastStats use cases
See how Apteco FastStats supports common marketing and data analysis use cases.
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Related content
Access our range of resources relating to the features and benefits of Apteco FastStats.
What you can do with FastStats
- Visualise customer and transactional data using charts, cubes, Venns, word clouds and trees
- Drill into trends, behaviours and relationships in just a few clicks
- Build and save workbooks to share insight across your teams
- Build precise audience selections and customer segments
- Analyse how customers move between segments over time
- Generate lists for campaigns, analysis or modelling
- Output targeted data directly to digital and offline channels
- Trigger campaigns using the built‑in email broadcasting wizard
- Analyse engagement and responses in near real time