The powerful engine that works hard to turn even the largest data sets into a source of intelligent analysis
Combine all your customer data in one central place with Apteco for actionable data exploration, visualisation and data mining.
Treat everyone as a unique individual
With Apteco FastStats powerful data analytics, we help you give each and every customer the personalised experience they expect. Why? Because customers who feel understood are more likely to become loyal brand advocates. Which means greater income and bigger profits for your business.
Everyone is different, so why send the same messages to all recipients? Apteco FastStats gives you the power to recognise common traits and carefully segment your audience to improve engagement.
With analysis and visualisation tools in Apteco FastStats you can dig deeper into your data and extract more value. Ensure your marketing campaigns are truly data-driven.
Identify new opportunities
Are there geographical regions that are prime for exploration? Or a section of customers or prospects who have untapped potential? Quickly spot opportunities for business growth.
Best next offer
The real power of combining multiple data sources lies in predicting your customers' next purchases. Apteco FastStats uses behavioural and spend analysis to help you calculate the products most likely to tempt customers.
Data visualisations make it easy to check and understand the characteristics of your audience. Our powerful software quickly generates charts, Venn diagrams, word clouds and profiles from your data.
Apteco FastStats gives you complete control when creating audiences for campaigns. You have the power to build the perfect target audience from transactions, engagement and customer journey stage to improve your campaign performance.
Thanks to the SCV database and FastStats® system we can target every communication using the most appropriate – and cost effective – channel mix, optimised for each individual customer. Each communication can be targeted with pinpoint accuracy – and aimed precisely at when each customer’s car is likely to need attention.
Morgan Jamison, Head of Retail Marketing, ProTyre
Speed of campaigns
In marketing, timing is crucial. Take too long to segment your audience and select the appropriate channels, and the opportunity to be relevant and on-trend may have already passed. Apteco FastStats gives you the ability to move at speed, get data insights at a glance, and beat your competition to the punch.
Easy to use
At Apteco, we believe in empowering marketers with industry-leading software. And we want to ensure that no matter how powerful our algorithms, you don’t need to be a data scientist to extract the knowledge and data insights you need to work at your best. That’s why Apteco FastStats is an intuitive, easy-to-use application, with a variety of tools that are designed to be utilised by as many people as possible.
Apteco Marketing Suite integrations
Get one version of the truth and operate with greater accuracy and efficiency by integrating the Apteco Marketing Suite with your existing applications and tools.
FastStats use cases
Explore some examples of how companies currently benefit from Apteco FastStats.
Target group analysis
Mapping the customer journey
Access our range of resources relating to the features and benefits of Apteco FastStats.