Orchestrate single-step automated campaigns in Apteco Orbit
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.
Extract actionable insights from your data and take your campaigns to the next level.
Personalise content fields to ensure you are speaking directly to each customer.
Check, schedule and export your data directly to your preferred channels.
Monitor your campaign outcomes to act fast and deliver more positive outcomes.
Getting started building campaigns in Apteco Orbit couldn't be easier!
You can create a new campaign in just a few clicks, then orchestrate single-step journeys, add audiences, automate and broadcast all from Apteco Orbit. Campaigns are securely edited using 'edit' mode and published when you are ready to make them live. Monitor campaign performance and check the status in the 'campaign overview' and 'monitoring' tabs.
Your campaigns are displayed in the campaign dashboard and can conveniently be filtered by status, first run date, last run date, and next run date or sorted, to ensure you can find the campaign you are looking for with ease. The campaign dashboard also displays important details like the last run date and any error or success messages to ensure you never miss any important notifications.
Watch our quick video to see how to create a new campaign in just a few simple clicks!
Easily add multiple audiences and limits
Add multiple audience lists to include and exclude in your campaign and Apteco Orbit will automatically de-dupe your lists to ensure you only send to relevant contacts. You can also conveniently move your audiences up and down the list, to establish which audience segment has priority.
Budget and resource constraints mean that marketers often need the ability to apply limits to campaign volumes, Apteco Orbit allows you to quickly and easily set both quantity and percentage limits.
Watch our quick demo to discover how simple it is to add multiple audiences and set limits.
Orchestrate your journeys
Once you have added your audiences to your campaign, you can then add the journey step, where you can select a communication channel. Currently Apteco Orbit allows you to trigger an email broadcast directly from Orbit through your preferred ESP (email service provider) or to choose from FTP and file options, to handle your traditional fulfilment needs, such as sending data to your call centre or mailing house.
Find out how to build your campaign journey in Apteco Orbit - watch our quick demo video.
Give your campaigns a personal touch
No one knows your market like you do - so show your customers how much you value them by ensuring that their communications and interactions are personal and relevant.
You can add text fields such as voucher or mailing codes, job or campaign numbers and codes or flags to every record in your data output. Alternatively you could also add variables from your database that are unique to each customer record, such as customer segment, model score, date of birth, last product purchased, date of last purchase or drive time, to ensure that every customer journey is unique and relevant to each individual customer.
Watch our quick video to see how easy it is to add personalisation to your campaign.
Schedule and automate your campaigns to meet critical deadlines
Set your campaigns to run at a specific date, time, and time zone, so that you can tend to other valuable tasks while your campaign runs in the background.
Your email campaigns can also be set to run as a single instance or on a recurring schedule - on a daily, weekly, monthly or yearly basis, streamlining your marketing and eliminating manual processes.
Learn how to automate your journeys in our quick demo video.
Monitor campaign performance with up-to-the-minute metrics
Once your campaign is running, you’ll want to start monitoring it’s performance to ensure you are reaching your goals. With Apteco Orbit you are able to track and monitor up-to-the-minute insights as they come in from your ESP. The campaign overview tab displays important tracking information including open and click through rates, as well as a calendar view and visualisations showing costs and channels.
Need help? visit the Apteco help hub
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Related content
Access our range of resources relating to campaigning in Apteco Orbit
