Customer journeys: basics of marketing journey management

22 Feb 2018  |  by Melanie Davis

From unifying your data sources to accurate analysis of audience behaviours, learn the seven key steps to crafting a brand experience that truly resonates with your customers.

At one of our recent FastStats User Group Conferences, we quizzed 350 experts across the marketing and IT sectors, and found the Customer Journey to be a unanimous concern. While most business owners are well aware of its importance, a surprising majority still don’t feel confident in their ability to manage it. Read on to discover the fundamentals behind managing a powerful customer journey from end to end.

Melanie Davis

Group Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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