Powerful, automated campaigns that deliver real results

Give your campaigns the best chance of success. Put insights into action through your existing martech stack of ESP and fulfilment channels, using live data to engage and optimise at every step.

Increase the value of each customer

With Apteco PeopleStage you can quickly and efficiently build powerful campaigns and orchestrate journeys across all your channels; campaigns that turn prospects into customers, and occasional customers into loyal advocates.

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PeopleStage report example
Near real-time

Near real-time

Seize the initiative when customers initiate triggers. After all, the right communication at the right time is the golden rule of data-driven marketing. Automate your online abandonment campaigns so that a coupon arrives in the post the following day, or use location-based marketing to initiate an instant smartphone push.

Automated alternatives

Automated alternatives

Make ongoing, incremental improvements a certainty for your campaigns. Continuously monitor, adapt and develop marketing communications with integrated AI features offering automated content alternatives to ensure the best response rates.

Drive push and pull digital strategies

Drive push and pull digital strategies

Push your targeted marketing messages out to new audiences via email or display, or draw consumers towards your products using social media and pay per click. Create more loyal customers and followers to drive engagement and sales.

Build campaigns quickly

Build campaigns quickly

Repetitive but necessary work slowing you down? Create handy templates, allowing you and your team to repurpose previous campaigns and increase the speed of your activities.

Maximise channels

Maximise channels

Design and build true omni-channel campaigns thanks to integrations with your key marketing channels. Make your message heard wherever your customers are.

Engage using live data

Engage using live data

Don’t miss your moment. Use live data resources to immediately engage with new prospects and customers.

Apteco Intelligence (AI)

Apteco Intelligence (AI)

Add extra insights and automated intelligence capabilities into your campaigns. Promote the most likely next purchase, adapt content choices, prioritise campaigns, and optimise to each individual’s preferences.

Evaluate campaigns

Evaluate campaigns

Track the performance of your campaigns at every stage, and through every channel. With control groups and on-going response analysis you can make changes to improve performance. Collect and define response data for closed loop marketing and event-triggered response handling.

Implement contact rules

Implement contact rules

Closely define every element of your communications and campaigns, with the ability to set rules around frequency, concurrency, prioritisation, costs, and GDPR requirements.

We have finally been able to achieve our goal: to send personalised communications whilst also ensuring the right customers are notified of events, at the right time.

Sarjit Binning, Marketing Database Manager, NEC Group

Automated campaigns and journeys

Automation allows you to enjoy marketing complexity with operational efficiency. Triggered messages and carefully considered workflows enable you to orchestrate customer journeys and quickly respond to status changes, enabling you to communicate with your customers at the right time and in the most appropriate way.

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Apteco automated campaigns screen

Highly personalised

With Apteco PeopleStage you can achieve high levels of personalisation every time, across every channel, and with every customer. We help you to improve the performance of your campaigns by enabling you to demonstrate that you understand and value each customer.

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Data personalisation example in Apteco PeopleStage

We play nicely with others

By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.

PeopleStage use cases

Explore some examples of how companies currently benefit from Apteco PeopleStage.

Customer journey

Customer journey

Personalisation

Personalisation

Omni-channel marketing

Omni-channel marketing

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